About Us

Learn more about where we came from, what keeps us moving forward, and the people that make it all possible.

From resellers to innovators

Where We Started

We were founded by 2 car guys — Top 100 Ford Dealer, Matt Buchanan of Sarasota Ford, and founder of Homenet, Jesse Biter— who shared a vision to provide the best solutions in the industry at prices that enable them to be truly successful.

With the power of over 6,500 dealers behind us, we vetted hundreds of industry vendors and partnered with top solutions that would help dealers cut costs, save time, and sell more cars.

When Facebook exploded in 2014, many automotive social agencies were up for partnerships, but we found that few (if any) were helping dealers turn social media into an actual revenue stream.

Where We Are Now

Enter CEO Pete Petersen. Coming from a background of building global brands digitally, Pete saw a large opportunity within Facebook, and knew it could help dealers increase sales. But first, we had to build our own solution where none existed.

Today we work hand-in-hand with every social platform’s Auto division to create innovative ad tech that helps both dealers and agencies solve real business challenges. We are a proud to work every day to help dealers save time, cut costs, and sell more cars.


We are the SOCIAL MEDIA advertising solution for the automotive industry.

What We Believe

The values that drive us

Guide & Inspire

We exist to guide & inspire the people we work with.

Jump In

Whether among our own team or with our customers/partners, we will always ask “How can I jump in and help?”

"At Life"

We don’t strive for a “work-life balance.” We create a fun environment that is neither at work or at home, but simply “at life.”

Learn & Lead

We believe in constant learning, encouraging growth, and leading by example—both professionally and personally.

Our team culture

The DU Family

At DU, we know that a company is only as good as the people behind it. That’s why we do our best to bring a little fun into every day; why we offer big bonuses based on continued learning; and why our trust is given, rather than earned.

We’ve built a culture that invests in our people, because we know that’s where good work and success really comes from. We solve BIG problems together, all the while making time for foosball games, music battles, and team lunches every Friday.

We know nowadays many employees say they have a good work life, but here, we’re simply “at life.” After all, who needs work-life balance when you actually like coming to work?


What our customers are saying:

Keith Thacker – Autoland LLC
“Great company, with their technology its like working with a local agency. The reporting that they offer ensures you are not tossing money into a black hole praying that its producing results. My guy with Dealers United gives me sales reporting that is real, not just a “Trust Me, its working” that is common in this industry. Spend your ad dollars here, they know what works. They are also Facebook partners and understand a Car Dealers needs. Give them a call, you can thank me later.”


Ryan Green – Greeley Subaru
“Dealers United has become a phenomenal parter to our dealerships. The products they offer and the customer service they back them with are second to none. I would absolutely recommend my rep Andrew and the entire team to any dealership looking for a great new vendor partner.”


Alby Lee – Samoa Ford
“We are a new customer of Dealers United and also the first time we have used Facebook ads and I have to say from the first phone call to the process if setting up to going live. It was absolutely convenient, easy and very professional. We are still getting email from Dylan checking on us and making sure we have the tools we need to get Leads. One of the things Dylan is doing a fantastic job at is answering questions and also explaining the analytics. DU is lucky to have a guy like Dylan in your team.”


Markus Kamm – Tynan’s Automotive Group
“Dealers United has been an awesome digital marketing partner — from their excellent response rate to their super-fast asset turnaround time and pertinent targeting advice, I have nothing but praise to share about my experience!”


Jonathan Kelm – Carolina Truck Headquarters
“I am super happy with Dealers United. I hired them to run my Facebook Ads and I am so amazed with their support and the results we have been getting with them. Working with Eric Lichon and his team has been really awesome and the results have been amazing. Our phone wont stop ringing with people interested in buying trucks. I highly recommend Dealers United to any dealership that is struggling in today’s market. Big thumbs up and really looking forward to keep working with them.”


Bobby Sight – Rob Sight Ford
“Have been at Dealers United since fall 2019. We’ve seen incredible improvements in web traffic and ultimately car sales. The whole DU team is amazing starting with our account rep Andrew Rogers and all the way up to the CEO Pete Peterson. This group knows what they’re doing! Social media retargeting is the way to go and these are the guys to do it!”


Ursus Jaen – Diamond Valley Honda
“Superb service and outstanding professionalism are some of the words that come to mind when I think of Corey Bennett at Dealers United. Corey takes my calls and texts “anytime” I need him and that immediately classifies him as a great partner for my digital strategies. In just a couple of months after implementing our strategy it was obvious I had made the right decision. Highly recommend him and his product.”


Jesse Lehman – MB Motorsports
“Awesome experience using DU for our Facebook Marketing. Rachel Barker knows her work like the back of her hand. Great attitude, willing to take on whatever ideas I bring and a Yoda level understanding of Facebook Marketing makes Rachel a key player in my EXTREMELY POSITIVE, *****5 STAR *****, AWESOMLY AWESOME, DU experience.”


Michael Martin – Bob Boast Volkswagen
“I can’t say enough about Dealers United. Truly a fun and innovative company to work with. Very effective marketing and always willing to take the extra steps needed (including coming to our dealership to help with videos) to generate traffic and sales to your dealership. I highly recommend them.”


Mark Heinemann – Dimmitt Chevrolet
“Andrew and Dealers United are great partners for our dealership. They are responsive, fast, efficient and friendly. Their Facebook ads have increased our lead count considerably and have helped us get the incremental business we need. Thank you!”


Contact Us

Let’s get in touch.

Email Us: [email protected]

Call Us: (941) 366-6760

935 N Beneva Rd Ste 609-1003, Sarasota, FL 34232

Register for the webinar, “The 3 Biggest Facebook Mistakes Even Advanced Dealer Marketers Are Making”!