Learn more about where we came from, what keeps us moving forward, and the people that make it all possible.
From resellers to innovators
Where We Started
We were founded by 2 car guys — Top 100 Ford Dealer, Matt Buchanan of Sarasota Ford, and founder of Homenet, Jesse Biter— who shared a vision to provide the best solutions in the industry at prices that enable them to be truly successful.
With the power of over 6,500 dealers behind us, we vetted hundreds of industry vendors and partnered with top solutions that would help dealers cut costs, save time, and sell more cars.
When Facebook exploded in 2014, many automotive social agencies were up for partnerships, but we found that few (if any) were helping dealers turn Facebook’s platform into an actual revenue stream.
Where We Are Now
Enter CEO Pete Petersen. Coming from a background of building global brands digitally, Pete saw a large opportunity within Facebook, and knew it could help dealers increase sales. But first, we had to build our own solution where none existed.
Today we work hand-in-hand with Facebook’s Auto division to create innovative ad tech that helps both dealers and agencies solve real business challenges. We are a proud Facebook Marketing Partner and a Top 5 Facebook Automotive Agency, and continue to work every day to help dealers save time, cut costs, and sell more cars.
We are the Facebook and Instagram advertising solution for the automotive industry.
What We Believe
The values that drive us
Guide & Inspire
We exist to guide & inspire the people we work with.
Whether among our own team or with our customers/partners, we will always ask “How can I jump in and help?”
We don’t strive for a “work-life balance.” We create a fun environment that is neither at work or at home, but simply “at life.”
Learn & Lead
We believe in constant learning, encouraging growth, and leading by example—both professionally and personally.
Our team culture
The DU Family
At DU, we know that a company is only as good as the people behind it. That’s why we do our best to bring a little fun into every day; why we offer big bonuses based on continued learning; and why our trust is given, rather than earned. We’ve built a culture that invests in our people, because we know that’s where good work and success really comes from. Our team may be small, but we solve BIG problems together, all the while making time for foosball games, music battles, and team lunches every Friday. We know nowadays many employees say they have a good work life, but here, we’re simply “at life.” After all, who needs work-life balance when you actually like coming to work?