Snapchat Automotive Inventory Ads {BETA}

Reach more in-market shoppers in a snap.

Dynamic vehicle inventory ads with powerful data-driven targeting built right in.

With the addition of Snapchat Automotive Inventory Ads to your Facebook ad strategies, you can dynamically display multiple vehicles from your auto catalog on Snapchat! Snapchat audiences leverage Datalogix and Edmunds data to narrow your prospecting to known in-market shopper segments, in addition to retargeting through Re-engagement and Pixel Custom Audiences.

 

Dynamic vehicle inventory ads with powerful data-driven targeting built right in.

With the addition of Snapchat Automotive Inventory Ads to your Facebook ad strategies, you can dynamically display multiple vehicles from your auto catalog on Snapchat! Snapchat audiences leverage Datalogix and Edmunds data to narrow your prospecting to known in-market shopper segments, in addition to retargeting through Re-engagement and Pixel Custom Audiences. 

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Snapchat Automotive Inventory Ads Audience Insights

Audience Insights 

Get an in-depth analysis of your target market to customize ad creative and messaging to attract the right buyer.

Snapchat Automotive Inventory Ads Engagement

Seamless Engagement

With “Swipe Up” calls to action, users can easily call or text your dealership, or view both new and used VDPs.

Snapchat Audience Insights Dashboard

If you thought Snapchat was just for teenagers, think again.

82% of Snapchatters are over 18YO and 51% are over 25YO. Plus, they spend an average of 30 minutes on the platform every day. This is a prime opportunity to proactively reach and retarget new generations of potential car buyers with Snapchat automotive ads.

Snapchat Automotive Inventory Ads Market

CAPTURE ATTENTION

Data shows that on any given day, 40% of Snapchat users aren’t using other popular social media sites; Snapchat is where to reach them!

Snapchat Automotive Inventory Ads Audience Data

NEW OPPORTUNITY

Millennials and Gen Z make up 1 in 3 new car registrations, and 28% of users report being in-market for a vehicle in the next 12 months.

Snapchat Facts & Stats

Monthly Active Users

Monthly US Users

↑ In Avg. Daily Submissions QoQ

%

of Snapchatters are over 18YO

%

of Snapchatters are over 25YO

%

Avg Minutes Spent / Day

Want to know more about optimizing Snapchat Automotive Inventory Ads?

Snapchat Automotive Playbook


For more details about the strategy and setup, check out the Snapchat Auto Dealers Playbook for specific ad campaign types and creative best practices.

Get To Know The Benefits


Did you know: Snapchat supports dynamic inventory ads to showcase a dealership’s vehicle inventory in real-time. Learn more in this one-page guide!

See The Results For Yourself

Demo Snapchat Inventory Ads Today

 

Register for the webinar, “The 3 Biggest Facebook Mistakes Even Advanced Dealer Marketers Are Making”!

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