Dealers United Events
We’re bringing digital marketing tips + tricks to dealers around the nation.
Recent events
LIVE SESSION @ DSES VEGAS
Car Trek: The Next Generation – Reaching Shoppers In The TikTok & Snapchat Era
LIVE SESSION @ DIGITAL DEALER VEGAS
Breaking Ads: How To Omni-Channel Your Inner Heisenberg
Past live educational sessions
WEBINAR
Reduce Auto Shopper Friction with Facebook’s Newest Solution
Featuring stakeholders from Facebook’s Product Team, learn all about new On-Facebook Destination Automotive Inventory Ads.
LIVE SESSION
How Top Auto Marketers Are Measuring Digital ROI (Without Google Analytics)
Virtual Session featured at Digital Dealer Virtual, October 2020
WEBINAR
The 3 Biggest Facebook Mistakes Even Advanced Auto Marketers Are Making
Featuring Matt Sneed, Director of Marketing and Customer Experience at Power Forrd
LIVE WEBINAR
2nd STATE OF AUTOMOTIVE, June 2018
“Turning Facebook’s Latest Updates Into Car Sales (+ Proof From 4 Successful Dealers)”
LIVE SESSION
Digital Dealer 24 Orlando, April 2018
“4 Proven Plays You Can Deploy To Tackle Your Dealership’s Biggest Problems”
LIVE SESSION
Digital Dealer Workshops Chicago, 2018
“Most Powerful Copy-&-Paste Automotive Campaigns For 2018”
LIVE WEBINAR
STATE OF AUTOMOTIVE, December 2017
“Facebook & Oracle’s Most Powerful Automotive Campaigns For 2018”
LIVE SESSION
Digital Dealer 23 Las Vegas, September 2017
“THE ART OF PRE-SUASION: How to Pre-sell Online Shoppers So They Buy From You”
LIVE SESSION
Digital Dealer 22 Tampa, April 2017
“3 Facebook Campaigns You Need to Drive Leads, Shows, Sales and Service Revenue for Your Dealership”
Digital marketing news
Q&A: "What's Really Going On With Facebook?"
Pete Petersen hosts a LIVE Q&A video session to answer the tough questions about Facebook's latest data changes, including GDPR, Partner Categories, and more.
VIDEO
Digital Marketer, Agency Growth Show
CEO Pete Petersen explains how Dealers United has grown their business through digital marketing tools and concepts.
VIDEO
Data Success Stories With Oracle Data Cloud
How can dealerships use data on Facebook, Google, and beyond? Oracle Data Cloud, a major player in the automotive data space, interviews Pete Petersen to get his take.
VIDEO
WordPress Wednesday
“How Dealers United Is Using WordPress To Run Their Multi-Million Dollar Business”
Pete Petersen, CEO
Pete Petersen is the driving force behind Dealers United’s mission to create positive change in the automotive industry. By combining leadership, digital marketing, and technology expertise with a passion for helping independent auto dealers optimize their ad dollars, Pete is always searching for the most innovative digital solutions that can help dealers save time, reduce expenses, and sell more cars.