How to Increase Car Dealership Sales With SEO


At Dealers United, we recognize that search engine optimization (SEO) is crucial for car dealerships who are looking to both increase their online visibility and drive more sales. 

Implementing SEO best practices for your dealership’s website can help you attract more customers searching for vehicles in your area.

In this article, we cover some quick tips to optimize your dealership’s overall website and content pages for SEO.

Looking for more than just tips? Want help from true auto SEO experts?  Click here to learn more about how Dealers United can help you dominate SEO.

Create Content That Revolves Around Your Inventory or Services

Creating content that revolves around your dealership’s services and inventory is crucial for several interconnected reasons!

First, optimized content improves local SEO rankings by using relevant keywords related to your location, vehicle makes/models, and service offerings. This drives more traffic from local searches. 

Informative content establishes your dealership as a trusted resource by explaining your service processes, introducing sales staff, and offering car buying tips. This content provides value to potential customers while building credibility for your dealership.

The above is an example of informative content created to establish trust between car shoppers and a dealership. In this example, the dealership has a “General Service Advice” page where they go over service tips around maintenance (like getting your filters changed every 15-30k miles)!

Detailed posts about vehicles currently on your lot gives customers a deeper look than just photos, enabling you to generate more leads and even test drives. Content that highlights your specialty areas and competitive advantages distinguishes your dealership from others and positions your expertise.

Finally, content that addresses common buyer questions guides customers through each stage of their decision journey, ultimately helping convert more visitors into sales.

Optimize Your Dealership Website Headings

Headings help search engines understand the structure and content of your pages. Use targeted keywords in your H1 and H2 headings to signal to Google what each page is about. For example:

  • H1: Find New and Used Cars at ABC Motors
  • H2: Browse Our Inventory of Sedans, Trucks, and SUVs

Keep headings succinct, descriptive, and focused on what makes your dealership unique. Do not over think this part! If you’re creating a page about the new Chevrolet C8 Corvette, then most headings should probably include C8 Corvette, or Chevrolet Corvette in them. Keep it simple.

SEO Optimization Can Take Time

Keep in mind that optimizing your website for search engines can take time to register with each search engine. This is, perhaps, the only downside of Google. SEO takes time and requires consistency and patience.

We recommend allowing at least 6-9 months for brand new websites that have never been optimized before to see initial ranking improvements from all of your hard work. There are some ways to speed things along, but no results will be immediate.

Meta Data is Still Important!

Meta descriptions summarize page content and appear as snippets in search results. Craft compelling descriptions up to 160 characters long using keywords potential customers search for. Page titles and URLs should also include primary keywords, especially your brand name and location. 

This helps search engines understand what your page is about and serves customers searching for those terms.

Local SEO

Ranking high in local search results can significantly increase local sales…

What is local SEO? 

Local SEO, or Search Engine Optimization geared toward local businesses, involves enhancing the online presence of businesses that have physical locations. Adhering to established local SEO guidelines empowers companies to enhance their organic web traffic, derived from search queries conducted by nearby customers.

Follow these local SEO tips:

  • Optimize your Google My Business listing with complete info, photos, and encourage customer reviews
  • List your full address, phone number, and directions on your website
  • Include your city and state in page titles and content
  • Get listed on other local directories like Yelp

Tracking Conversions

Use Google Analytics to see which SEO efforts drive actions like phone calls, contact form submissions, and sales. 

Track phone calls with a call tracking service. Then double down on the SEO tactics that convert. 

At least once a month, you should check organic traffic and engagement on different high-priority pages on your website. Make sure that the strategies you are implementing will work.

Choose a Dealers United SEO Package For Your Car Dealership

If optimizing your dealership for SEO seems like a daunting task, the SEO experts at Dealers United can help…

Learn more: Coming Soon: Dealers United Automotive SEO Services

Dealers United is a trusted brand with customized SEO packages that take care of all the technical details – optimized content, local SEO, conversion tracking, and more. 

With Dealers United’s proven SEO solutions, you can focus on selling cars while they focus on driving qualified traffic to your website.

Contact Dealers United today to learn more about their SEO packages tailored specifically for car dealerships.

Want to learn more about Dealers United’s SEO Solutions?

Written By Lauren Blackwell
Lauren Blackwell is a skilled content marketer who has spent the past 3 years working in automotive advertising technology and now brings her unique experiences to Dealers United. From running ad campaigns, to curating auto-specific resources, Lauren is empowered to create valuable content to help automotive dealers thrive on social media.

Register for the webinar, “The 3 Biggest Facebook Mistakes Even Advanced Dealer Marketers Are Making”!