OVERVIEW:

At Dealers United, we help automotive dealers and dealer groups sell more cars with full service digital solutions, including SEO, SEM, and Social Advertising.
The SEM specialist will be responsible for developing, optimizing, maintaining, and communicating a customized paid search strategy for our clients. They will also be responsible for media buying across SEM platforms. They will work to understand the customers’ goals and bring these goals to life in a timely manner. Delivering best-in-class, “WOW” customer service is always a priority at Dealers United. You will report directly to the Head of SEM.

RESPONSIBILITIES:

1. Developing, optimizing, and maintaining paid search campaigns for clients, including:
   • Understand how to plan search, conduct research, forecasting and formulate budget recommendations
   • Build new keywords, ad copy, and bulksheet uploads for new campaign setup
   • Establish bid strategies 
   • Strong knowledge of GA4 – creating new GA4 accounts, tracking, reporting, audience strategy, gather insights
   • Independently monitor budget pacing and performance 
   • Propose and implement optimizations that align with SEM best practices to improve performance against predetermined benchmarks on an ongoing basis
   • Develop and execute tests across campaign variables that create client-specific insight and feed future testing
   • Quality assurance – check correct implementation of uploads 
2. Understanding client goals and how to maximize those measures of success through tactical strategies and optimizations
3. Professional and effective communication with clients, vendors, and internal teams
4. Prepare & analyze reports on a weekly/bi-weekly/monthly & ad-hoc basis that produce actionable insights for implementation 
   • Good understanding of performance metrics to pinpoint trends, identify key data points and optimize opportunity 
   • Ability to analyze large data sets to understand performance trends to inform optimization decisions
   • Present report findings/recommendations to internal teams/clients
5. Ability to prioritize tasks and manage time efficiently 
   • Document the progress of tasks and keep supervisor informed

IDEAL CANDIDATE REQUIREMENTS:

1. 3+ years of experience in SEM
2. Expert with tools such as Google & Bing Ads / Advanced search certifications
3. Strong expertise with GA4, i.e analyzing reports, setting up events 
4. Ability to analyze data & have problem-solving mindset
5. Understanding of paid search best practices and optimization levers 
6. Fluency in Excel – Formula, graphs, shortcuts 
7. Strong understanding of media metrics and relationship with each other 
8. Unrivaled organization skills 
9. Excellent communication and interpersonal skills 
10. Superb task management and people management skills
11. Superior task and time management skills and ability to meet deadlines
12. Willingness to ask questions, problem-solve, optimize processes, and both offer and take constructive feedback on designs and ideas 
13. Goal-driven and self-motivated team player with a passion for learning

KEY MEASURES OF SUCCESS:

• Turnaround time on deliverables 
• Campaign performance against both client and company KPIs
• Retention of customer accounts

TOOLS WE USE:

• Google Ads
• Bing Ads
• GA4
• YouTube Ads
• BuyerBridge Platform
• Hubspot CRM
• Google Suite
• Notion
• Zoom.us for Meetings and Phone
• Slack
• NinjaCat
• Looker Studio

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DEMANDS, DISCLAIMER & HR STUFF

Demands

Must be able to sit for extended periods of time / 100% of work-day.

Disclaimer

This job description is not designed to cover or contain a comprehensive list of activities and all duties or responsibilities that will be assigned. Other duties and responsibilities will be assigned as required.

Contingency

Offered position will be contingent upon successfully passing a background check.

EEO Statement

Dealers United is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis including, but not limited to; veteran status, race, color, religion, sex, national origin, and physical or mental disability.