The Power of Omnichannel Social Media: Overcoming 6 Obstacles

6 Obstacles Stopping Dealers From Winning Social

“Most dealers are just simply checking the box”

While social advertising presents many opportunities for car dealers, it also offers many obstacles to overcome. Auto marketers who simply “copy + paste” the same social strategy across platforms risk wasting ad dollars and losing market share. Uncertainty about results, budget constraints, and complicated technology make implementing an advanced social advertising strategy difficult to navigate. As a result, many dealers simply “check the box” on social, only scratching the surface of its true sales potential.

In this session presented live at CX Auto’s Thought Leadership Summit, we explore these common challenges and provide actionable solutions to overcome them—while moving metal along the way.

Presented By:

Ali Fawaz is the VP of Strategic Partnerships and Business Development at Dealers United (powered by BuyerBridge). He is passionate about revolutionizing the customer shopping experience, and has led projects for top OEMs such as Ford, Chevrolet, and Cadillac, enhancing their online branding. He provides strategic guidance to develop scalable and effective marketing solutions in the automotive digital and social media space. He currently works with automotive OEMs and retail dealers to create omni-social strategies that drive conversational commerce and revenue growth.

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Tim Wilson currently works with El Cajon Ford as the Marketing Specialist and provides consulting services as the Founder/CEO of DigitalFootprint. With a digital media sales career that has spanned 25 years, Tim has worked across multiple industries for both mega and startup companies. While working at Google and spending all of his time focused on evangelizing digital and educating Tier 1 and Tier 2 clients, he realized that he wanted to focus on helping the true engine of the automotive industry – dealerships. Over the last 3 years, his consulting firm, Digital Footprint, has helped dozens of dealerships be more efficient in their digital marketing spend focusing on a cost-per-vehicle calculation that maximizes ROI.


We can help your dealership solve common Social Ad obstacles.

We Help Dealers USE SOCIAL ADS TO Sell More Cars.

As Seen In:

Register for the webinar, “The 3 Biggest Facebook Mistakes Even Advanced Dealer Marketers Are Making”!