GENERATION KIA: Facebook Advertising Success

How they adapted their messaging during COVID-19 to drive revenue to secure future customers

See how Generation Kia helped healthcare workers, driving 26 leads and receiving over 107 likes and 26 shares in the process

See the campaigns that drove in 252 leads to their website

 How they used Facebook and Instagram to attribute 42 unit sales in 61 days, despite the sales department doors being closed

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Our web traffic, dealership traffic, sales, and service have all been negatively impacted by the pandemic. However, the percentage of our web traffic that came from Facebook took a big leap in March and April, and I believe that our messaging and creative made customers confident that we were following CDC guidelines and made them feel safer.”

Lydia Mediavilla
Marketing Manager, Generation Kia

How Generation Kia Adapted Messaging During COVID-19

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