Lights, Camera, Car Sales:
A Car Dealer’s Guide To Creating Top-Performing Video Ads
Boosting Your Dealership’s Brand With Social Videos
The New Era of Video Content
As of 2023, the average US adult spends more than 6 hours each day watching video content across devices. Beyond that, a staggering 9,067 TikToks are created every minute, and people watch close to one billion videos a day on Pinterest.
So what makes a stand-out impression for your dealership’s video ad strategy?
Tell Your Story
The most successful marketing campaigns tell a compelling story — NOT a sales pitch. Audiences may pay attention to a special offer or incentive, but they form a connection with a narrative.
As the saying goes, “show, don’t tell.” Use video to introduce your team and their personalities, share your brand values, and how you support your community. Show “behind the scenes” for each department, and promote your incentives and “Why Buy Here” messages to differentiate your dealership from the competition.
Book a demo here to find out how we can help you dominate with video ads across social.