RESOURCE: TikTok Playbook For Automotive Dealers

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The TikTok Playbook For

Automotive Dealers

WHAT’S INSIDE:  How To Create Content To Enhance Your Brand, Connect With Your Community & Influence The Auto Shoppers’ Journey on TikTok

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TikTok engagement rates are far and beyond other video-based media platforms, with In-Feed Ads achieve 23% higher detail memory than TV ads, and TopView ads outclassing TV by 40%.

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128M monthly active users in the US spend 89 minutes on TikTok every day

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83% of TikTok’s audience in the US is over 18YO and 34% is over 25YO

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WHAT’S INSIDE: Hear From TikTok On How To Create Content To Enhance Your Brand, Connect With Your Community & Influence The Auto Shoppers’ Journey.

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83% of TikTok’s audience in the US is over 18YO and 34% is over 25YO

$

128M monthly active users in the US spend 89 minutes on TikTok every day

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TikTok engagement rates are far and beyond other video-based media platforms, with In-Feed Ads achieve 23% higher detail memory than TV ads, and TopView ads outclassing TV by 40%.

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