RESOURCE: TikTok Playbook For Automotive Dealers

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The TikTok Playbook For Automotive Dealers
WHAT’S INSIDE: How To Create Content To Enhance Your Brand, Connect With Your Community & Influence The Auto Shoppers’ Journey on TikTok
TikTok engagement rates are far and beyond other video-based media platforms, with In-Feed Ads achieve 23% higher detail memory than TV ads, and TopView ads outclassing TV by 40%.
128M monthly active users in the US spend 89 minutes on TikTok every day
83% of TikTok’s audience in the US is over 18YO and 34% is over 25YO

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WHAT’S INSIDE: Hear From TikTok On How To Create Content To Enhance Your Brand, Connect With Your Community & Influence The Auto Shoppers’ Journey.
83% of TikTok’s audience in the US is over 18YO and 34% is over 25YO
128M monthly active users in the US spend 89 minutes on TikTok every day
TikTok engagement rates are far and beyond other video-based media platforms, with In-Feed Ads achieve 23% higher detail memory than TV ads, and TopView ads outclassing TV by 40%.

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