Blog Manager

Blog Manager

Description

We are seeking a savvy wordsmith to join our blogging team and maximize our inbound marketing lead funnel. Candidates must have a knack and love for writing, plus a comprehensive understanding of digital marketing practices. By developing outstanding content, you will help the inbound marketing team convert prospects into customers.

10 Reasons Why This is an Awesome Opportunity

1. We are an automotive “un-agency:” we are trained in digital marketing practices first and automotive practices second, which means we have a huge advantage to shape, enhance and bring innovation to the automotive industry.
2. This is a ground floor position at a company bound for explosive growth, meaning that there is a massive opportunity for career advancement.
3. You have the chance to dominate and grow within an industry projected to rise above $806 billion in revenue this year, where dealerships are spending over $8 billion in advertising annually.
4. You will have access to our database of 6,500 double opted-in members and have the opportunity to attract all 16,396 dealers in the nation through your marketing efforts.
5. By wearing multiple hats, you will have the chance to dive into various marketing tasks until you’ve found your perfect niche.
6. Creativity and new ways of thinking are highly valued, and the learning opportunities are exponential.
7. You will gain access to an infinite amount of marketing resources and automotive industry insights, and will have the opportunity to work alongside entrepreneurial-minded leaders.
8. We have a robust and diverse product portfolio, which allows you to fluidly move from one product topic to the next if your prospects don’t show interest, and gives you easy lead funnel opportunities if they do.
9. Our company culture is fun, transparent, and ambitious. We work hard and play hard.
10. We are committed to delighting our customers, not just satisfying them. At Dealers United, you will participate in continuously refining our virtual interactions with customers.
10½. We are located down the road from some of the best beaches in the world!

Responsibilities

write various types of articles on a wide range of topics for our blog
provide feedback to other contributors, and edit other writers’ content
optimize content for search engines and lead generation
work with designers to create relevant and engaging graphics to visually aid your content
sustain and develop the company’s voice across all blog and resource content
optimize our marketing automation and lead nurturing processes by converting site traffic through blog content, calls-to-action, resources, and social channels
contribute to rich content projects that attract qualified audiences including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.
grow blog subscribers and expand the overall blog’s reach

Qualifications

exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business’ various types of content
excellent communicator and creative thinker
outstanding organizational skills to work independently and manage projects with many moving parts
BA/BS degree or equivalent marketing/content creation experience
proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them into customers
bonus skills: HTML/CSS, Adobe Creative Suite
live or willing to relocate to Sarasota, FL

Click here to apply