Having a few guidelines in place when dealing with user engagement on your dealership’s social pages is crucial, especially on Facebook, the #1 most widely used social media platform in the U.S. Does your dealership know why it’s so important to respond to your customers in a timely manner? And if so, do you know where to start?
When our co-founder, Matt Buchanan, told us he was going to be featured in the latest edition of Dealer Magazine, we knew his story would help our other dealer-members sell more cars while cutting costs. To help spread the word about his comprehensive strategy, our marketing team put together a quick synopsis of Matt’s interview:
Did you know that Google launched Expanded Text Ads in July 2016? As of October 26, 2016, your PPC vendor will no longer be able to upload standard text ads. It’s important that your vendor has already made the switch and has tested what works with these new enriched ads.
Today, “if” your dealership should be doing PPC is hardly a discussion. But when examining your current PPC solution, there are a few things worth taking a closer look at, like what’s actually included in your PPC package, versus what should be?
As of Wednesday, August 2, 2016, Facebook has made some BIG changes to their Business Page layout—again. This time, we’re looking at a massive cover photo, a very prominent Call-To-Action button, more room to host your About section, and much more. Here’s a deeper dive into each of the new features, and the first look at how you can use them to your dealership’s benefit:
To gain some insight into setting appointments, our team listened to over 100 inbound phone calls made to dealerships via Craigslist ads. From those inbound opportunities, we were able to put together 5 ways you can get the most out of your Craigslist calls and turn every lead into an appointment.
Pokémon Go is officially the latest trend in the world of mobile apps. The new augmented reality game is especially magnetic for Millennials, the next generation of car shoppers, who remember trading cards and playing Pokémon on their Game Boys.
Engaged Facebook users are more likely to Comment, Like, and Share content, and ultimately be real, public “fans” of your dealership. But who is an engaged user, and how can you get them to “Like” your dealership so they can continue interacting with your content?
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