What Services Do Digital Marketing Agencies Offer Car Dealers?

Digital Marketing

Digital marketing agencies, like Dealers United, offer a vast array of services to help businesses promote themselves online and drive more traffic, leads, and sales. As consumers increasingly go online to research products and services before making purchasing decisions, having an effective digital marketing strategy is critical for dealership’s that want to remain competitive and grow their customer base. 

The right digital marketing agency becomes an invaluable asset serving as a dedicated extension of any dealership’s online marketing team. They bring the expertise required to navigate today’s complex digital landscape – helping dealerships boost their brand, engage more customers and sell more vehicles.

Types of Digital Marketing Services Available Today

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM) & Pay-Per-Click (PPC) Advertising
  • Social Media Marketing
  • Website Design and Development
  • CRM & Email Marketing Solutions

Search Engine Optimization (SEO)

SEO is the process of improving a site to rank higher in search engines like Google for relevant keyword searches. Higher rankings means increased visibility and website traffic for your dealership. SEO agencies offer comprehensive search engine optimization (SEO) solutions to improve dealerships’ visibility on search engines like Google. 

SEO services digital agencies provide include:

  • Keyword research – Identifying high-value keywords and phrases related to the business to target
  • On-page optimization – Adding keywords to page titles, headers, content, etc.
  • Technical SEO – Ensuring fast load speeds, proper site indexing, fixing errors
  • Link building – Getting quality sites to link back to the site to boost rankings
  • Local SEO – Optimizing for local searches by city/state
  • Reporting – Tracking keyword ranks, traffic from organic searches, etc.

Paid Search Marketing (SEM / PPC) 

Search engine marketing and pay-per-click advertising allows businesses to promote their site and products across channels like Google through sponsored listings and ads.

PPC advertising platforms like Google Ads are leveraged by agencies to promote dealership ads across the web. Any good search engine marketing campaign will include a solid PPC strategy. Agencies need to handle setting up and managing search and display campaigns to reach local audiences actively searching for vehicles to buy. Advanced tracking, bidding strategies, call tracking numbers and comprehensive analytics provide insight on a particular PPC campaigns’ performance.

PPC management services include:

  • PPC campaign setup and optimization
  • Granular targeting by location, interests, behaviors
  • Writing compelling ad copy that drives clicks
  • Monitoring performance and tweaking campaigns to increase ROI

Social Media Marketing

Social platforms like Facebook and Instagram, Pinterest, TikTok, and LinkedIn are extremely popular channels for consumers. Building an engaging social media presence on these platforms is key for branding and lead generation. 

Services related to social media marketing include:

  • Social media account setup and optimization
  • Content creation – visual assets, videos, posts
  • Paid social advertising – promoted posts and ads
  • Community management – responding to comments, messages
  • Performance reporting – tracking engagement, sales from social

Website Design and Development

One of the most basic yet crucial services provided by digital agencies is website design and development. An attractive, easy-to-use website that engages visitors and motivates them to take action (e.g., make a purchase) is the foundation of most digital marketing efforts. 

Services in this category include:

  • Designing visually-appealing site layouts and interfaces
  • Programming functionally robust and fast-loading websites
  • Ensuring sites are mobile-friendly on all devices
  • Integrating features like calculators, charts, forums, etc. to increase engagement
  • Connecting websites to lead generation and sales tools such as shopping carts

CRM & Email Marketing Solutions

Digital marketing agencies provide Customer Relationship Management (CRM) software and email marketing solutions that allow advanced tracking and segmentation of leads based on engagement. Customers expect a seamless sales process and personalized, relevant communications from dealerships; and automated lead nurturing email campaigns help guide users through the sales funnel.

Email subscription lists can be a valuable marketing asset, allowing businesses to directly reach customers interested in their products/services.

Email marketing services provided by agencies include:

  • Email list building – collecting opt-in subscribers
  • Designing email templates and call-to-action graphics
  • Broadcast email campaigns – sending promotional messages
  • Automating drip campaigns – pre-scheduling email series
  • Reporting on open rates, click rates, conversions

Overview of Services Digital Marketing Agencies Offer

This overview shows the diverse mix of digital marketing services offered by specialized agencies today.

Partnering with a knowledgeable, experienced. full-service digital marketing agency, like Dealers United, allows companies to tap into these critical areas of expertise rather than trying to manage complex and ever-evolving digital strategies internally. This ultimately helps them cut through the digital noise to reach their target consumers effectively, driving more sales and ROI. 

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Written By Lauren Blackwell
Lauren Blackwell is a skilled content marketer who has spent the past 3 years working in automotive advertising technology and now brings her unique experiences to Dealers United. From running ad campaigns, to curating auto-specific resources, Lauren is empowered to create valuable content to help automotive dealers thrive on social media.

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