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Demo SEO and Online Presence Management

A Content-Fueled Approach To Higher Search Engine Rankings

Get a personal, Google-certified account manager to handle all of your SEO needsUse the same innovative SEO techniques prized by top-tier brands like Scion Full integration between onsite optimization, offsite strategies, and custom content marketing

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Why you will SEO and Online Presence Management

Intuitive, goal-driven SEO

We tie together technology and marketing expertise to help connect data with human intuition for the best SEO strategy possible for your dealership. Through extensive research, A/B testing and always asking “why,” we will learn what influences your prospective customers, how they search online, and what sets you apart from your competitors. We will then create a SEO road map that is defined by your objectives and KPIs, and will use innovative and fully integrated SEO services to get the job done.

On-site optimization

We make sure that your website is completely optimized: not just so that the search engines will rank you, but so humans will love you! To make sure that your website is providing content that facilitates an intuitive user experience and can be properly digested by search engines, our on-site SEO includes an ongoing analysis of technical and customer-focused factors. We then take these findings and make continuous improvements to your site.

better keyword placement

use of page titles and meta descriptions

accuracy of HTML and XML sitemaps

reorganized internal linking structure

website architecture and programming

proper use of domains and redirects

presence of 404 error pages

Off-site strategies

Having a website with a solid foundation, pleasant user experience, and an abundance of new content is only half of the battle in achieving top rankings, especially in competitive industries. Inbound links from authoritative, highly-visited sites are absolutely essential for you to leapfrog your competition. Off-site strategies must be unique and relevant, have optimized keyword density, be placed and interlinked optimally, and receive updates in a timely and consistent manner. Our approach to off-site SEO and digital PR is both inventive and powerful. Off-site strategies include:

article creation and distribution

social bookmarking

competitor link analysis

strategic link building

backlink risk assessment

removal of potentially harmful links

proprietary “low-hanging fruit” link acquisition

digital PR and content placement

custom badging initiatives

FAQs

What is SEO?

SEO stands for “Search Engine Optimization.” Search engines rank sites by taking 3 factors into account: on-site content, site structure and backend features, and links coming from other sites. In the end, search engines want to display the most relevant, customer-focused, and authoritative sites possible.

What causes sites to be penalized by search engines?

Tactics that can get a website penalized or even banned from the search engines are ones used specifically to try to coax higher rankings. Over the years, these techniques have included masking text, cloaking pages, stuffing meta tags, and creating link farms to artificially increase a site’s inbound links, just to name a few. Wpromote, along with any upstanding search engine marketing firm, would never employ any of these “black hat” tactics. Our methodology is firmly grounded in the best practices and guidelines set forth by the search engines. You should be wary of any SEO firm whose results seem too good to be true.

What will my rankings be?

While our clients achieve superb results with our SEO services, it is impossible to make any blanket guarantee as to specific ranking results within a given time frame. Indeed, we would advise anyone to be wary of any company that makes guarantees; it is not a practice used by ethical SEO firms, as search algorithms change daily and it is actually impossible to predict results with 100% accuracy.

Do you just tell me changes I need to make, or do you make them for me?

We are happy to get our hands dirty and do all the SEO work ourselves. However, if you are a company with an IT team, we can work comfortably providing recommendations and consulting.

SEO automation exists, right? Why wouldn’t I just use that?

With the exception of a handful of tools that perform very specific tasks (such as rank tracking software), it is best to be very wary of “automated” SEO tools. If SEO could be effectively automated, there would be no need for SEO agencies. What works well for a site selling snowboards may not work at all for a site that monitors deforestation. Our SEO efforts are highly customized to meet the unique needs of each client. This type of customization is not easily automated, as there are too many variables for an automated program to account for.  While a handful of the very basic aspects of SEO can be automated, at the end of the day, having an SEO professional at your disposal is much more valuable than any software that claims to do the job for you.

Can’t I manage my own SEO?

Let’s compare SEO to fixing a car. If you have the time, know-how, and tools needed to do the job, then you can certainly do it yourself. But many people choose to hire mechanics instead, because they trust the expertise and long practice of those professionals. Similarly, businesses often hire companies like us to handle their SEO efforts due to the amount of knowledge required to effectively run an SEO campaign, not to mention the time required to do so. SEO is also ever-changing, and keeping up with the shifts in algorithms prevents the best practices of yesterday from becoming the cause of penalties tomorrow. Running a business is a full-time job, and SEO is no different. Oftentimes, business owners find that they are better off concentrating their efforts on growing and managing their company, and leaving tasks like SEO and web design to those who specialize in providing these services.

What SEO work will you do for my dealership?

Tough question! Every dealership’s website is unique in how its site is currently set up for SEO. Some sites were designed with SEO taken into consideration, while others have never been looked at/worked on from an SEO standpoint. As such, every site will require attention in different areas than others. For each individual site, our SEO team will research your niche in the automotive space and evaluate what needs to be done to the site so that it can perform strongly in the search engines.

Does Google dislike SEO?

Absolutely not. In fact, Google offers many tools that were made specifically for people performing SEO, and they encourage webmasters to optimize their sites for the search engines. However, Google does have an issue with people employing “black hat” SEO techniques. Black hat SEO involves tactics that intentionally trick Google’s algorithms, like spamming keywords, using link farms, cloaking content, and other nefarious practices. It’s important to only focus on “white hat” SEO tactics that will improve your site and demonstrate value to the search engines; otherwise, you can be removed from the search engines entirely.

Resources

5 Things You’re Wrong About When It Comes To Auto Dealer SEO