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Demo PPC Advertising For Auto Dealers

Better Keywords, Better Ads, Better Paid Advertising

Cover all your bases with our vetted PPC solution that includes AdWords, retargeting, video, and call trackingGo beyond cookie cutter PPC solutions and truly dominate your local competitionOur Dealer-Certified solution is a Google Premier Partner and winner of Google All-Stars 5 years in a row

Want A Demo?

Fill out this form or call us at 941-366-6760!

Cover all your bases with our vetted PPC solution that includes AdWords, retargeting, video, and call trackingGo beyond cookie cutter PPC solutions and truly dominate your local competitionOur Dealer-Certified solution is a Google Premier Partner and winner of Google All-Stars 5 years in a row

Free Google AdWords Analysis!

Not ready to switch? No problem. We’ll go through your current AdWords account with you one-on-one and make recommendations for how you can improve your results.

Get Your Free Analysis

Want A Lower Cost Per Acquisition? Start With A Better AdWords Strategy.

AdWords can be expensive, especially if you don’t have a plan: broad keywords can blow your budget without generating a single call or email to your dealership. Our job is to maximize every dollar spent on Pay-Per-Click advertising, and to make sure that you only pay for quality website traffic and visitors. How do we do it?

Keyword Tuning

Eliminate keywords that don’t generate quality traffic.

Geo-targeting

Tactfully focus your campaign around local search.

Setting Optimization

Optimize your AdWords settings for conversion.

Enhanced Campaigns

Take advantage of AdWords’ new features like review extensions.

Retarget? No—Dominate.

We’ll guarantee that your dealership’s brand dominates the internet by showing targeted ads across Google’s Content Network to customers who have previously viewed your website. Now you can engage with website visitors and offer highly relevant ads to make sure your dealership is top of mind when they’re ready to buy a new vehicle.

Your Dealership’s Video Content, Everywhere.

Reach and engage potential customers by promoting your existing video content 3 new ways on the planet’s second largest search engine.

YouTube In-Stream Ads

  • In-stream or pre-roll ads play like a TV commercial; running before, during, or after another video on YouTube
  • Viewers see 5 seconds of your promoted video and then can keep watching or skip it
  • You only pay if they watch for at least 20 seconds or to the end of the video

YouTube In-Display Ads

  • Your video ads appear alongside other YouTube videos, or on websites within the Google Display Network
  • How your ad appears depends on the publisher – a YouTube “suggested” video is shown in the picture
  • You pay only when a user chooses to watch your video

YouTube In-Search Ads

  • Your video appears in a special promoted section of the video Search Results Pages on YouTube and Google video results
  • Your video can show when a user types a search such as “new Honda Civic” into the YouTube or Google search box
  • You pay only when a user chooses to watch your video

Tracking Your ROI Starts
With Tracking Your Calls.

Record, measure and listen to the calls your advertising efforts generate in real time! All phone call data is seamlessly linked to your Google Analytics, making it easy to define your exact ROI from your Search and AdWords campaigns. Plus, with Dynamic Number Insertion (DNI), you can switch phone numbers on your site based on the source of the visitor.

Why You’ll Love Call Tracking

+ Track all your online and offline advertising campaigns

+ Dynamic Number Insertion will show phone numbers on your website based on the advertising channel that they came from

+ Listen to your calls in real-time

+ Immediately see information about the call (Ad, Keyword, Page Views, History)

+ Route calls to one or more receiving phone numbers

+ Geo-route calls to the office closest to the caller

+ Setup call queues and instantly route calls to the next available agent

The Key To Running Successful Campaigns? Understanding Your Analytics.

A low-performing website will starve your lead conversions and damage your dealership’s brand. With the right analytics data, our vetted solution can determine if your website is performing poorly and help you return it to profitability. The best part? We’ll help you understand it all.

Our analytics package includes:

Weekly Google dashboard reports In-depth look at Paid Visits, Phone Calls, Keywords Deep dive into Conversion Rates and AdWords spend

If you know these Analytics answers, you probably don’t need us.

If you don’t know the answers, you can demo with our experts who do here.

7
Reasons You Can’t Miss Our PPC Deal

DELAYED INSTALL

Buy Now & Delay Install Up To 3 Months

NO CONTRACTS

We Work Month-To-Month to Earn Your Business

NO SETUP FEES

We’ve Negotiated Zero Setup Costs

TRANSPARENT PRICING

You Pay Google Directly For Your Ad Spend

GOOGLE PREMIER PARTNER

We Work With 9 Google Certified Employees

GOOGLE ALL-STARS

Our Vetted Solution Has Won 5 Years In A Row

This solution is perfect for you if you:
  • Want to dominate the internet with your dealership’s brand and link to the most relevant page on your website
  • Want your ads to increase brand awareness and sell new inventory
  • Want more bang for your buck and avoid spending costs on specific vehicle copy and graphics
  • Want to rise above other cookie-cutter PPC solutions without breaking the bank
  • Use or have used an OEM recommended solution
  • Want to dominate your local search and nearby competition
  • Want to reduce your defect rate (AOR/PMA shoppers buying from your competitor)
  • Are focused on getting a lower Cost Per Acquisition / Cost Per Lead
  • You want to consolidate your AdWords, Video advertising, Retargeting, Display Advertising, and SEM to ONE solution
  • Want to drive relevant car buying terms directly to the best Search Results Page (SRP)
  • Want a custom, dealer-first approach to PPC Advertising

...& probably isn't right for you if you:
  • Are used to spending $40,000 or more on PPC Advertising
  • Want your ads to focus on used inventory (we recommend posting your inventory on Craigslist)
  • Want to retarget website visitors with the exact vehicle they viewed on your site
  • Want a fully automated, cookie cutter solution that can often cost more and be less effective
  • Want a solution to just “check” the PPC box on your digital advertising strategy

FAQs

1. How long will it take to get up and running with a new PPC provider?
We allow 7-10 business days for our PPC solution to be activated once your website provider places our tracking code on your site.
2. Will my Quality Score be affected if I switch PPC providers?
No! Quality Score is domain driven. As long as you shut off your current provider, your Quality Score shouldn’t be affected. In fact, most clients experience a higher Quality Score within the first 30 days on our program.
3. How much should my ad spend be?
Every dealership’s market is different. Typically we suggest sticking with your current PPC budget (for the first 30 days) to let our team gain true insight on your local market before making any recommendations.

We use a data driven approach and will help your dealership understand the online opportunities and recommend budget changes as seen fit. We find that most of our dealers are grossly under-spending and not leveraging all the tools and data available to them.

4. Can I change my budget?
Absolutely—anytime! In fact, we offer a flat rate management fee and load your credit card directly into Google AdWords.
5. What is a Cost Per Acquisition?
Cost Per Acquisition (CPA) or Cost Per Lead (CPL) is your AdWords spend divided by the number of leads generated from Google AdWords. For example, if you spend $2000.00 on AdWords and receive 65 phone calls and 35 VDP form submissions from traffic generated from Google AdWords, then your CPL would be $20.00 per lead (2000/100).

We use DNI (Dynamic Number Insertion) to change your website phone number when Google AdWords traffic hits your site. We also use UTM Tagging which tags all AdWords traffic. This allows us to track the exact phone calls & leads coming from your AdWords efforts.

6. What search engines do you work with?
We offer all paid services on the Google Network including but not limited to Google Search, Google Display and Remarketing, YouTube Preroll, GMail Promotional Ads, and Google Shopping.
7. Is this solution right for me?
This solution is perfect for you if you:

  • +  Want to dominate the internet with your dealership’s brand and link to the most relevant page on your website
  • +  Want your ads to increase brand awareness and sell new inventory
  • +  Want more bang for your buck and avoid spending costs on specific vehicle copy and graphics
  • +  Want to rise above other cookie-cutter PPC solutions without breaking the bank
  • +  Use or have used an OEM recommended solution
  • +  Want to dominate your local search and nearby competition
  • +  Want to reduce your defect rate (AOR/PMA shoppers buying from your competitor)
  • +  Are focused on getting a lower Cost Per Acquisition / Cost Per Lead
  • +  You want to consolidate your AdWords, Video advertising, Retargeting, Display Advertising, and SEM to ONE solution
  • +  Want to drive relevant car buying terms directly to the best Search Results Page (SRP)
  • +  Want a custom, dealer-first approach to PPC Advertising

…and may not be right for you if you:

  • +  Are used to spending $40,000 or more on PPC Advertising
  • +  Want your ads to focus on used inventory (we recommend Craigslist)
  • +  Want to retarget website visitors with the exact vehicle they viewed on your site
  • +  Want a fully automated, cookie cutter solution that can often cost more and be less effective
  • +  Want a solution to just “check” the PPC box on your digital advertising strategy
8. What’s included in Dealers United’s deal?
  • +  Fully managed AdWords strategy with keyword tuning, geo-targeting, setting optimization, and enhanced campaigns
  • +  Retargeting across Google’s Content Network that drives in-store visits and test drives
  • +  3 types of video advertising with YouTube (In-Stream, In-Display, and In-Search)
  • +  Call tracking and recording with Dynamic Call Insertion (DNI)
  • +  Seamless tracking in Google Analytics
  • +  Weekly dashboard reports with in-depth look at Paid Visits, Phone Calls, Conversion Rates, and Ad Spend
  • +  Delayed install – buy now and install anytime in 3 months
  • +  No contracts and zero setup fees
  • +  Transparent pricing (your ad spend loaded directly into Google)
9. How much is it?
You choose your ad spend which we load directly into Google, and Dealers United charges a monthly service fee. Schedule a demo now to plan your PPC Advertising budget with our experts.

No Cookie Cutter Ads

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