Facebook Advertising For Car Sales: A Guide For Dealerships

Facebook Advertising For Car Sales: A Guide For Dealerships

Facebook Advertising For Car Sales: A Guide For Dealerships

Facebook Advertising For Car Sales A Guide For Dealerships

Imagine if your dealership  could reach over 2 billion monthly visitors. That enormous footprint now exists in the digital realm thanks to Facebook. Savvy car dealers are leveraging the world’s top social platform to engage buyers where they already spend time online. 

This comprehensive “Facebook Advertising For Car Sales” guide will explore how to transform Facebook into your digital showroom. By implementing targeted advertising campaigns, you can drive qualified traffic to your on-lot or online inventory. We will cover approaches for dealers both new to Facebook ads and those with existing strategies.

The Benefits of Facebook Advertising For Car Dealerships

Facebook advertising comes with a unique set of benefits that make it highly appealing for car dealers who want to target  online, in-market  customers:

Laser-Focused Facebook Targeting Options

With Facebook ads, you can target users based on location, demographics, interests, behaviors and more. This level of precision paired with Facebook’s extensive user base allows you to put your ad dollars in front of highly-targeted, high-intent customers.

Unrivaled Retargeting Capabilities with Facebook Advertising

Your dealership can create custom audiences of people who have already engaged with your website or dealership’s Facebook page. By retargeting this group, you can turn cold leads into hot prospects and prime them until they’re ready-to-buy, and  from your dealership!

Increased On-Lot Traffic for Dealerships

Well-designed Facebook ads displayed to targeted groups in your area can drive significant traffic directly to your dealer lot. This influx of foot traffic leads to more test drives and on-lot sales.

Higher Lead Conversion Rates

Users who engage with your ads signal they are open to learning more. You can provide lead forms directly in Facebook, allowing customers an easy path to convert.

Measurable ROI for Facebook Advertising

The platform makes it easy to track conversions from your ads directly into leads and sales – and being aware of your ROI helps optimize your ad spend.

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If you are ready to explore how Facebook advertising can impact your dealership’s bottom line, click here to learn more about Dealers United’s Facebook Advertising Solutions.

How Facebook Advertising Works for Car Dealerships

Facebook advertising is based on an auction model where companies like dealerships bid against each other for ad placement. Your bid, along with the predicted impact of your ads, determines how often your ads are displayed to relevant audiences.

When setting up a Facebook ad, you choose audiences, placements, messaging and imagery, calls-to-action, and bids and budgets:

  • Audiences – Select the target customer demographics, behaviors, interests and locations that best align with your ideal purchaser.
  • Placements – Choose to display your ads in the Facebook News Feed, Instagram Feed, Facebook Marketplace or within popular videos.
  • Messaging & Imagery – Craft compelling ad copy and visuals that stop people from idly scrolling and pique interest.
  • Calls-to-Action – Such as “Learn More”, “Shop Now”, “Schedule Test Drive”, that match different stages of the car buying journey.
  • Bids & Budgets – Set a daily budget and cost-per ad click/impression bids based on your sales goals.

Once your campaign launches, Facebook provides detailed analytics on performance. By monitoring metrics like cost per lead, click-through-rate and conversion rate, you can optimize for better ongoing results.

Want to learn more about how Dealers United can help you set up conversion-driven Facebook advertising? Click here to learn  about Dealers United’s Facebook Advertising solutions tailored to dealerships.

Facebook Advertising Campaign Examples & Best Practices For Dealers

The key to success with Facebook advertising lies in understanding the core consumer motivations and triggers. Approach each campaign by putting yourself in the shoes of the shopper.

Think about how you can attract their attention and keep it long enough to convert them into your customer.

Two common Facebook ad examples dealerships should execute in line with best practices are inventory/price based campaigns, and limited time special offers:

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Inventory / Price Based Campaigns

These campaigns display actual vehicles from inventory at set pricing. They work well especially for dealers promoting new car makes or particular models.

Best Practices for Inventory / Price Based Campaign:

  • Feature your very best discounted vehicles to maximize interest
  • Keep ad copy succinct with clear call-to-action
  • Drive traffic to a dedicated inventory or specials landing page on your website
  • Retarget engaged users across devices with discounted pricing

Limited Time Special Offers

Leverage the power of scarcity and urgency with special deals only available for a short period. These ads can boost traffic during sales events or clearance offers.

Best Practices for Limited Time Special Offers:

  • Make the expiration date very clear
  • Limit to your highest perceived value vehicles or very low prices
  • Pair the offer visuals with strong text overlay like “Offers End Soon!”
  • Point traffic directly to online vehicle listings the customer can act on

Facebook Advertising for Car Sales: The Bottom Line

Facebook advertising checks all the boxes for affordability, targeting and measurability. For dealers looking to scale online leads and sales, Facebook ads represent an essential component of your digital marketing strategy.

And the platform keeps getting better. With new formats and expanded targeting, costs per lead acquisition remain highly competitive relative to other paid channels.

Dealers United can help your car dealership build an intelligent Facebook advertising plan tailored to your sales objectives.

Dominate Social ADS

Written By Lauren Blackwell
Lauren Blackwell is a skilled content marketer who has spent the past 3 years working in automotive advertising technology and now brings her unique experiences to Dealers United. From running ad campaigns, to curating auto-specific resources, Lauren is empowered to create valuable content to help automotive dealers thrive on social media.

Optimizing Your Social Media Ads Budget for Car Dealerships

Optimizing Your Social Media Ads Budget for Car Dealerships

Optimizing Your Social Media Ads Budget for Car Dealerships

Secrets to SEO Success - Blog

Every dealership needs to be advertising on social media if they want to reach new customers and increase sales. It’s a no-brainer. However, with limited marketing budgets, it’s important to spend your money wisely to get the best return on investment. This article provides tips on how to optimize your social media ads budget as a car dealership, from social media advertising experts at Dealers United.

Set Clear Goals and KPIs

Before allocating your budget, your dealership will need to set clear goals and identify the key performance indicators (KPIs) you want to achieve with social media ads. Common goals include:

  • Increase website traffic
  • Generate more leads
  • Boost brand awareness
  • Drive dealership foot traffic

Establishing metrics to track for each goal such as click-through rate, cost per lead, and conversion rate will help guide budget decisions.

Research Your Audience

Conduct thorough consumer research to understand your target audience’s demographics, interests, behavior patterns, and media consumption habits. This will allow you to determine which social platforms and types of ad content will resonate most. The better tailored your ads, the better the performance.

Software like Google Analytics can provide insight into existing audience data from your website traffic. Additional tools like Facebook Audience Insights allow you to analyze target customer groups.

Or, with Dealers United’s social ads, your dealership can magically change your ads based on shopper behavior. Our ad solutions are so intelligent that your ad copy, placements, and even calls-to-action will change based on how shoppers engage with you.

For example: If a shopper visited a VDP but didn’t submit a lead, your ads would evolve to then show that exact VIN paired with lead forms to get them to come back and convert.

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Click here to learn more about Dealers United’s ad solutions. 

Test Different Social Advertising Platforms

All social media platforms have unique advertising formats and audiences.  It’s important to test different platforms to see which one generates the highest ROI for your dealership.

Start by allocating a small budget to run A/B tests across Facebook, Instagram, Twitter, YouTube, TikTok and LinkedIn. Look at relevant performance indicators, then allocate more budget towards the best-performing platforms.

Optimize Your Social Ad Creative

Well-designed creatives make a big difference in the success of ads. Work with designers to produce visuals and copywriting that grabs attention and conveys your brand style.

You will want to find social ad experts like Dealers United’s who will go above and beyond to design unique ads for your dealership that stand out. 

 

Analyze and Adjust Social Ads in Real-Time

Make sure that your dealership is consistently analyzing your ad performance and making changes when needed. Many social platforms provide real-time reporting dashboards to monitor metrics, so it’s important to optimize based on performance.

If an ad concept is underperforming, it’s as simple as pausing it and trying new creative to see what resonates with your audience. If a platform isn’t generating enough conversions, shift budget to those ads that driving more leads and sales. So long as you stay agile, you will always be aware of what you can try to boost performance.

Targeting and Retargeting Techniques for Engaged Customers

One proven tactic is to create custom audiences of people who have engaged with your brand and retarget them with ads. This could include:

  • Website visitors
  • Past lead form submitters
  • Video viewers
  • Foot traffic

Pro tip: Retargeting to warm leads and existing customers has higher conversion rates for lower cost.

Set and Refine Rules-Based Budgets

The best practice is to establish overall monthly budgets as well as daily/hourly limits that automatically pace spending. Use this as a starting point then refine over time.

Schedule more budget around weekdays or weekends when engagement is higher. Set flexible guardrails around ideal customer actions to control overspending. Continue assessing data then optimize budget allocations.

Importance of Optimizing Your Social Media Ads

Optimizing your social media budget takes consistent effort, but each small gain compounds over time into major performance and savings benefits. Work closely with your marketing advisor to track KPIs and align the budget to what’s working best.

At Dealers United, our certified marketing consultants leverage proprietary technology and proven methodologies tailored specifically for car dealerships. Schedule a free assessment to discuss how we can optimize your next digital campaign towards exceeding sales objectives while maximizing your budget.

Dominate Social ADS

Written By Lauren Blackwell
Lauren Blackwell is a skilled content marketer who has spent the past 3 years working in automotive advertising technology and now brings her unique experiences to Dealers United. From running ad campaigns, to curating auto-specific resources, Lauren is empowered to create valuable content to help automotive dealers thrive on social media.

Targeting and Retargeting Techniques on Social Media for Car Dealerships

Targeting and Retargeting Techniques on Social Media for Car Dealerships

Targeting and Retargeting Techniques on Social Media for Car Dealerships

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In today’s digital landscape, social media is a must for car dealerships looking to generate more qualified leads and drive showroom traffic. However, simply having social media pages is not enough. Dealers need effective targeting and retargeting social media ad strategies tailored to their audiences and goals. This article explores the latest techniques to optimize social media approaches for maximum conversions.

For hands-on execution of social media optimization, click here to learn more about Dealers United’s Social Ads Solutions.

Laser-Focused Car Shopper Targeting

The major social platforms allow highly customized audience targeting to serve ads. When creating campaigns, dealers should precisely define demographics like age ranges, gender, income levels combined with geographic and behavioral data. For example, target men ages 30-55 with household incomes over $75k who live within 20 miles of your dealership and have searched for pickup trucks in the last 30 days. The tighter your audience focus, the better engagement and downstream conversions.

Lookalike Audiences For Scalability

Lookalike audiences use custom dealership data like existing customer lists or website traffic to find new people who closely resemble your best buyers. Uploading such first-party data to advertising platforms informs their algorithm to seek new leads that share common attributes. With enough source data, lookalikes can effectively model millions of prospects at scale. Aim for at least 100 high-quality customer records for optimal mirroring effects.

While lookalike modeling can be extremely powerful, executing it successfully requires in-depth expertise.

But Dealers United can help you laser-target your ideal audience across social

Remarketing Dealership Website Visitors

Installing tracking pixels on your website lets you build audiences of all site visitors for follow-up ads. If a prospect explored SUV pages on your dealer site, you can then serve relevant ads, such as current purchase incentives or specials on SUV models they showed interest in. This technique essentially allows capturing of ‘lost’ prospects for renewed personalized engagement based on their specific research behavior.

You can also choose to target users based on the timeframe in which they visited your website, for example, you can target all website visitors who have visited your site in the past 180 days, and are:

  • Located within a 15 mile radius of your dealership
  • In-market shoppers
  • Owners of competitive makes and models
car-dealership-branding-examples

Optimize Based on Performance Metrics

Analyzing metrics like click-through rates, cost per lead acquisition, sales cycle stage progression, units sold, and ROI enable continuous enhancement of both targeting parameters and creative approaches. 

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Determine which audience segments, geographical areas and messaging themes produce the strongest performing prospects for your sales funnel. Select weaker areas and amplify the high-conversion signals. Adapt campaigns rapidly based on measured attribution.

Full Sales Cycle Attribution

Understand exactly how your social media efforts tie not just to lead generation but all the way through assisting prospects during research phases to purchase. Marketing attribution solutions like Facebook’s Conversions API allow tagging leads then tracking them to closed sales, charting how different messages guide buyers across stages. Dial-in messaging matched to each research phase using attribution insights for exponential conversions.

Strategic Social = More Car Sales

In our fragmented media landscape, dealers must employ targeted and retargeted social media strategies tailored for their prospects. Advanced audience segmentation, behavioral analytics, and attribution enable killer campaigns. Click here to find out how Dealers United can help with proven execution of cutting-edge social media advertising.

Dominate Social ADS

Written By Lauren Blackwell
Lauren Blackwell is a skilled content marketer who has spent the past 3 years working in automotive advertising technology and now brings her unique experiences to Dealers United. From running ad campaigns, to curating auto-specific resources, Lauren is empowered to create valuable content to help automotive dealers thrive on social media.

Building a Strong Brand Identity on Social Media for Car Dealerships

Building a Strong Brand Identity on Social Media for Car Dealerships

Building a Strong Brand Identity on Social Media for Car Dealerships

Secrets to SEO Success - Blog

In today’s digital environment, social media is essential for car dealerships who are looking to build a strong brand identity and connect with car shoppers. With so much competition in the automotive industry and in your backyard, creating differentiated branding on platforms like Facebook, Instagram, Snapchat, TikTok, Pinterest, and Twitter can help your dealership stand out. This article will provide car dealers and general managers with tips and best practices for leveraging social media to promote their unique dealership story.

Learn more about Dealers United’s social ads solutions designed specifically for driving more traffic and sales to your dealership.

Defining Your Dealership’s Brand Identity

The first step is to clearly define what sets your dealership apart. What is unique about your dealership, and what makes you different from your competition – aka, why should someone choose YOU? Key elements that make up your brand identity may include:

  • Your mission/vision statements
  • Core values
  • Messaging, voice & tone
  • Visual elements like logo and color scheme

Make sure you have clarity around these components before developing social media content. Understanding your intrinsic brand identity will allow you to translate it consistently across different digital channels.

Creating Content Aligned to Your Brand Identity

With your brand identity pillars defined, all social media content should align back to it. For a car dealership, content may include:

  • Introducing new inventory with custom images/videos
  • Behind-the-scenes posts highlighting dealership facility or staff
  • Customer testimonials/reviews
  • Personalized offers or specials
  • Community events and partnerships
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Whatever you share, ensure it feels cohesive with your brand personality and style. This consistency and authenticity will resonate more with your audience.

Optimizing Your Social Media Profile Elements

In addition to content, optimize key social media profile elements to further strengthen brand identity.

  • Profile image: Use your logo or imagery that captures the essence of your dealership
  • Bio/description: Succinctly explain core focus, competitive differentiators and personality
  • Cover image: Hero imagery or branded graphics that represent your dealership
  • Hashtags: Brand-centric hashtags to unify content from different platforms

These visual identity markers will help viewers immediately understand and recognize your brand when engaging with your profiles.

Here are a couple of examples of what an optimized social media profile looks like:

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Measuring Success on Social Media as a Car Dealership

Finally, your dealership will want to actively monitor social media analytics to benchmark how your online brand identity impacts key performance indicators. Relevant metrics include:

  • Brand awareness and reach
  • Website referral traffic
  • Lead generation/sales inquiries
  • Audience engagement and growth

Continuously assess what content best resonates with your followers. This will allow you to refine your social brand strategy over time.

Start Amplifying Your Dealership’s Brand Identity

At Dealers United, we specialize in helping car dealerships showcase their one-of-a-kind identity on social media. Our automotive advertising experts will work closely with you to understand your brand character, voice, and strengths in order to develop an impactful social presence. Click here to learn more about how we can expand your dealership’s reach and influence through custom ads across the most popular social platforms.

Dominate Social ADS

Written By Lauren Blackwell
Lauren Blackwell is a skilled content marketer who has spent the past 3 years working in automotive advertising technology and now brings her unique experiences to Dealers United. From running ad campaigns, to curating auto-specific resources, Lauren is empowered to create valuable content to help automotive dealers thrive on social media.

Pros and Cons of Different Social Media Platforms for Car Dealerships

Pros and Cons of Different Social Media Platforms for Car Dealerships

Pros and Cons of Different Social Media Platforms for Car Dealerships

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Social media advertising is an essential part of any car dealership’s marketing strategy today. And with multiple platforms to choose from, it can be difficult to determine where to focus your efforts. This article examines the pros and cons of five of the most popular social media platforms – Facebook & Instagram, Snapchat, TikTok, and Pinterest – to help car dealers make informed decisions about their social campaigns.

Evaluating Facebook & Instagram for Auto Dealerships

With over 250 million monthly active users in the US alone, Facebook and Instagram remain dominant forces in social media. The platforms offer car dealers wide reach, multiple ad placements, dynamic ads, and some of the lowest cost-per-lead metrics across channels…

However, recent data privacy changes have impacted attribution, and restrictions around housing/employment/credit ads limit audience targeting. Let’s dive into the Pros and Cons of Facebook & Instagram Advertising:

Pros of Facebook & Instagram Advertising

  • Massive combined US audience
  • Flexible ad formats & placements
  • Low CPL and conversion costs
  • Dynamic ads optimize performance

Cons of Facebook & Instagram Advertising

  • Data privacy limits attribution
  • Audience restrictions on certain ad types

Examining the Pros and Cons of Snapchat Advertising

Snapchat now boasts over 65 million daily active users aged 15-29 in the US. The platform makes it easy to create targeted, visual ads and flaunt your latest inventory! With that being said, Snapchat caters towards a younger demographic and is focused more on engagement than sales conversions. Here are the benefits and potential drawbacks of Snapchat for auto dealers:

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Benefits of Snapchat for Auto Dealers

  • Huge Millennial/Gen Z reach (the majority of in-market car shoppers are millennial and Gen Z!)
  • Intuitive ad platform
  • Creative ad formats stand out

Potential Drawbacks of Snapchat

  • Limited age range
  • Brand awareness-focused
  • Can’t drive direct leads

The strategic experts at Dealers United know how to turn high Snapchat engagement into increased showroom traffic. Learn more about Dealers United’s custom social ad campaigns here.

Analyzing Pinterest as an Emerging Opportunity

Pinterest offers access to a lucrative audience; 52% of users earn $100k+ per year. Dynamic product ads allow dealers to turn browser inspiration into showroom visits. Although, the platform still trails competitors in reach and conversions.There are both advantages and challenges when it comes to advertising on Pinterest:

best-practices-to-optimize-your-car-dealership-website

Pinterest Advertising Advantages

  • 87% of Pinterest users use the platform for shopping research
  • High-income user base
  • Shopping ads drive site traffic

Pinterest Marketing Challenges

  • Smaller audience size
  • Lower performance/ROAS (Return On Advertising Spend)
  • Limited ad formats

Evaluating the Rise of TikTok for Dealerships

As the #1 app by downloads worldwide, TikTok presents a huge growth opportunity for dealers. Short video ads help turn viral moments into visits and purchases thanks to the platforms’ highly engaged, sales-ready user base. The main drawback of TikTok lies in its lower efficacy for direct lead generation relative to other social channels. But nonetheless, TikTok advertising has its strengths and weaknesses:

best-practices-to-optimize-your-car-dealership-website

TikTok’s Strengths for Auto Marketing

  • Massive and growing audience
  • Fun, engaging video ads
  • Audience is ready to purchase

Potential Weaknesses of TikTok Advertising

  • More brand-focused metrics
  • Fewer clicks/leads
  • Limited targeting options

Get Expert Social Media Strategies

Long story short, all major social platforms offer unique benefits, and with a combination of campaigns across each of the most powerful social platforms, dealerships will achieve the highest ROI across key sales funnel metrics like cost-per-click and conversion rates.

Our social media experts at Dealers United employ advanced optimization techniques tailored specifically to the auto industry.

Click here to learn more about our data-driven approach to building successful social ad campaigns.

With strategic targeting, creative testing, and bid adjustments in place, we leverage the sales readiness of platforms like TikTok to complement the proven lead and sale generating power of Meta’s properties. This balanced approach ensures dealers get the best outcome for their marketing budget month after month.

Dominate Social ADS

Written By Lauren Blackwell
Lauren Blackwell is a skilled content marketer who has spent the past 3 years working in automotive advertising technology and now brings her unique experiences to Dealers United. From running ad campaigns, to curating auto-specific resources, Lauren is empowered to create valuable content to help automotive dealers thrive on social media.

Want The Secret to Driving Great Traffic? (Hint: There Isn’t One!)

Want The Secret to Driving Great Traffic? (Hint: There Isn’t One!)

Want The Secret to Driving Great Traffic? (Hint: There Isn’t One!)

Secrets to SEO Success - Blog

I’m hopeful you and your team are aligned in a quest for market dominance, though despite what the emails in your spam folder claim to offer, there are no secrets to driving in-market buyers to your dealership or your website. In fact, there never have been.

Yes, there’ve been changes to what works and what doesn’t, but none of these changes were ever secrets. Over the entire history of selling cars, everything about automotive marketing has been an evolution. The internet lead (originally delivered via fax) will celebrate its 27th birthday this year, and yet roughly 55% of buyers today still make no contact with the dealership before they show up.

How did these buyers discover you? How did they determine you had a vehicle they wanted? What gave them the confidence to pull onto your lot without first making a call or completing a contact form?

The Cool Stuff

Shiny objects are… well… shiny. They seem cool, new, and fun; and they’re presented as the one secret to “10x your sales” while you “dominate the market” and “crush the competition” – plus, did I tell you, this secret is cool, new, and fun!

“Our proprietary system leverages the latest AI technology to identify and target in-market shoppers in real time to flood your website and lot with ready buyers!”

I would compare automotive marketing shiny objects to energy drinks – that is, there is a burst of good feeling followed by a crash below the baseline – except there isn’t a burst, only another wasted marketing budget.

The Boring Stuff

Don’t get me wrong, I like cool, new, and fun. In fact, I wish the shiny objects performed as advertised. Think about it: Wouldn’t that be cool, new, and fun? If only.

The sad truth is that the boring stuff is what works when it comes to profitably growing share – regardless of the market. Of course, unlike shiny objects, the boring stuff is measurable; moreover, the boring stuff (when done correctly) delivers a measurable return on investment. The key is properly leveraging the boring stuff to support an overall strategy focused on both near-term and long-term growth.

Near-Term Growth

Assuming you’ve already optimized your website for conversions (i.e., you have clear and compelling calls-to-action where it matters) and your team is adept at properly handling Fresh Ups (i.e., they follow a road-to-the-sale), the near-term growth you seek can be as easy as turning on a faucet… and none of it is a secret.

I wish it was harder to do; I wish it was shiny, cool, new, and fun, but it’s not. Driving quality traffic to your website and your lot that delivers ready buyers is as easy as embracing a comprehensive digital strategy with a trusted and transparent marketer. In simpler terms, all you need to achieve your near-term growth objectives is a solid partner who understands automotive retail and can leverage both social and search (SEM) to deliver the right message at the right time to the right people – those elusive in-market buyers.

You probably already understand that both paid search and paid social can be effective ways to drive website and lot traffic, though you may not fully comprehend the power that comes from combining these strategies to reach in-market buyers at the exact moment they’re looking to purchase. No other marketing solution can hyper-target true vehicle intenders as efficiently or effectively as an omnichannel approach combining paid search with paid social.

The math is simple. Done properly, and with a fully transparent agency, SEM + Social= Near-Term Growth. 

Long-Term Growth

To be clear, as efficient as paid search and paid social are at driving near-term growth, they’re pretty lousy sources for driving long-term growth. They are examples of “tit-for-tat marketing” – that is, the dollars you spend today drive buyers in the near term. Fail to capitalize on these prospects when they’re ready to buy, and the dollars you spent chasing them were wasted.

Search Engine Optimization (SEO), on the other hand, can be the gift that keeps on giving. The dollars you spend with a reputable SEO provider today will pay dividends for years to come. That’s because great SEO has a compounding effect over time.

Provided the SEO partner you choose doesn’t light up your blog with lifestyle/puff pieces about great restaurants in the area or post pages to your site that only drive national traffic (like “What Will Replace the 2024 Camaro?”), the content they create and the inbound links they acquire will keep you at the top of Google searches for vehicle buyers in your market today, tomorrow, and far into the future.

One Digital Partner

Ideally, the marketing partner you choose should be able to provide you with a comprehensive digital strategy that encompasses SEO, SEM, and Social in a way that each channel complements and enhances the efforts of the other two. One vendor means just one monthly call, just one point of contact, and just one company responsible for your digital strategy (eliminating the blame game you can expect when multiple vendors overlap responsibilities). Moreover, finding the right vendor partner prevents the channels from over-competing for the same buyers (and unnecessarily driving up your costs).

Your quest for market dominance is understandable, as is the desire to uncover the “secrets” to driving buyers to your dealership. And while there are no secrets, there are proven solutions that work to deliver both near-term and long-term growth. They may not be cool, new, or fun, but they are very effective (when you choose the right partner to leverage these important channels). 

Want to learn more about Dealers United’s Full-Service Solutions?

Written By Steve Stauning, Founder
Stauning Solutions Group

Steve is the author of Ridiculously Simple Car Selling and Ridiculously Simple Sales Management; as well as a respected automotive industry veteran and founder of Stauning Solutions Group – a leading training & consulting firm. Steve’s consulting work puts him in dealerships nearly every week, working side-by-side with managers, salespeople, and internet teams to help them improve their sales, processes, and profits. Prior to this, Steve served in various automotive leadership roles, including as the Asbury Automotive Group’s (NYSE: ABG) director of ecommerce, the director of the Web Solutions division of Reynolds & Reynolds, and as the general manager of Dealer Web Services for Dominion’s Dealer Specialties. You may contact Steve directly by calling him at 888-318-6598 or via email at [email protected].

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