Everything Your Dealership Needs To Know About Snapchat

Everything Your Dealership Needs To Know About Snapchat

Everything Your Dealership Needs To Know About Snapchat

Every dealer knows that a key to success in this industry is getting your dealership in front of the right shopper at the right time. 

But dealerships are now being faced with a new challenge of reaching the next emerging auto buyers – Generation Z. 

More frugal and well informed than their Millennial counterparts, Generation Z knows what they want, and you better be where they want to shop. 

And with Gen Z entering adulthood with around $3 trillion in purchasing power, it’s high time that we start to focus on how to reach tomorrow’s auto buyers. 

But don’t underestimate the other generations’ usage of Snapchat.

What Is Snapchat?

Founded in 2011, Snapchat gives users a way to express themselves via images without having to worry about a ton of people seeing their content.

You can take a photo or video and send it to one or many people and after a set amount of time, poof, the media would disappear.

Snapchat was also the original way users could easily apply filters, add unique location tags, text, and even draw on their content. Facebook, Instagram, and TikTok have since “borrowed” this concept for their platforms.

Snapchat has evolved immensely since its inception, but never lost its fun creativity, and now that the majority of its users are entering the career field, dealerships are seeing an opportunity to capitalize.  

Why Snapchat?

Where does Snapchat fall in the realm of social giants? Great question.

When it comes to the kings of social, Facebook has always been on top. Back in 2012, Instagram presented a threat to their throne, but Facebook bought them out before they could take it.

In 2013, Facebook also tried to purchase Snapchat for a booku bucks type deal, but Snapchat’s owners respectfully declined.

Snapchat may never take over Facebook and Instagram as social media’s top dog, but the platform is now reaching an astonishing 75% of Millennials and Generation Z.

Instead of simply being present on multiple platforms like traditional “multichannel” advertising, Omnichannel is customer driven and aims to hit the right customer, at the right time, with the right message, where they are shopping, every time.

Image Source: Snapchat

The platform lays claim to an impressive 93 million US users per day and over 60% of those users are actively “snapping” on a daily basis.

What’s almost more impressive is that Snapchat is increasing their user base by 22% year-over-year.

Over 80% of Snapchat users also share their location with the app, providing a great opportunity to target local auto shoppers to build awareness of your dealership and any current offers or events.

With usage stats like that, it stands as no surprise that advertisers are ready to capitalize on this rising opportunity.

Advertising On Snapchat

Luckily for Snapchat, Facebook has really blazed a trail for social advertising.

So if you know how to advertise on Facebook, Snapchat is a simple next step.

Very much like the Facebook Pixel, Snapchat also uses a “Snap Pixel,” installed on your site so they can create audiences and retarget shoppers from your site on Snapchat.

You can create lookalike audiences (audiences similar to your customers or website visitors), audiences from your CRM lists, retargeting audiences, and engagers of your Snapchat content.

Dealerships can also target in-market Snapchatters using Datalogix auto shopper segments, Edmunds custom audiences, and Placed dealership visitors.

Advertisers can create catalogs to display as inventory ads, which is a BIG win for auto dealerships.


 

And dealerships can start getting their message and inventory in front of these audiences for as little as $5 a day!

Ready to learn everything about setting up and running successful dealership ads on Snapchat? Click here to download Snapchat’s Auto Dealers Playbook.

Download the Snapchat Auto Dealers Playbook!

Click Here

Which platform is right for me?

Dealers United is on a mission to create a complete marketing system that focuses on the individual, instead of the channel.

We’re calling this new approach “Omnichannel,” and by having your marketing efforts work in unison instead of in competition, we are reshaping the way the dealerships reach their customers.

Instead of simply being present on multiple platforms like traditional “multichannel” advertising, Omnichannel is customer driven and aims to hit the right customer, at the right time, with the right message, where they are shopping, every time.

Picture this; a Facebook user clicks on one of your ads and looks at your inventory, but then doesn’t log back in for days.

So is this where their journey ends?

With Omnichannel marketing, we can start reaching that shopper with your live inventory on the other platforms where they are spending their time – including Snapchat, Tik Tok, Pinterest, Facebook, Bing, MSN Autos, and Google.

Using customer driven data, long gone are the days of having different ad agencies randomly toss your inventory up on different channels so you have a check in the box.

Interested in learning more about Omnichannel?

Click here!

Blog Author - Drew Detweiler

Written By Drew Detweiler
Drew manages inbound and outbound marketing for Dealers United. When he’s not at work, he’s probably enjoying the outdoors, fishing, or eating.

John’s Auto Buyer Journey: The Ultimate Ad Placement Strategy

John’s Auto Buyer Journey: The Ultimate Ad Placement Strategy

John’s Auto Buyer Journey: The Ultimate Ad Placement Strategy

In today’s digitally dominated world, it is more important than ever to meet potential auto shoppers where they are online.

And it is no shocking secret that today’s savvy consumers (as well as their mom, coworkers, and best friends) invest their time on social media.

In fact, the average person scrolls through about 300 feet of mobile content on Facebook and Instagram… daily. That’s equivalent to the size of the Statue of Liberty!

So with every swipe of their thumb, dealers have the opportunity to get their brand and promotional content on valuable visual real estate.

Sure, with so many resources and the handy-dandy “Boost” button, Facebook has made it easier than ever to run ads on social platforms. But what separates the average from the best converting ad campaigns is strategy.

Specifically, leveraging different ad types intentionally with thoughtful messaging throughout the auto buyer journey.

The Auto Buyer Journey

According to Cox Automotive, auto shoppers are only in-market for just over 3 months.

This means that your dealership must strategically take an auto shopper from awareness to consideration to conversion in a limited amount of time — or just hope you get lucky. 

Most advertisers are only meeting the shopper with 1-3 messages and hoping it’s at the right time and the right message. 

And while this method can work, there is a far better, more reliable way. 

Introducing “The Auto Buyer’s Journey,” where dealers are NAILING the right audience, right message, right time, every time. 

We’re going to follow an example auto shopper avatar, “John,” as he goes from initial vehicle research to ultimately converting at your dealership. 

Keep in mind: John’s example journey is very specific based on John’s unique interests, behaviors, and stage in the buyer journey. As you walk through the experience with John, imagine other types of prospects that could fall into each stage, and how you would message them. This is truly where the magic happens… entire Monthly Ad Spend turned into Leads.

 VIDEO: How Dealers Can Reach Shoppers Throughout The Auto Buyer Journey

Identifying Your Shopper

Meet “John.” 

John is a 36 year old male who is interested in an F-150. John is in your addressable market but has never been to your dealership, isn’t in your CRM, and has never visited your website. 

He just started doing research on 3rd party sites like Edmund’s and Autotrader. After a little investigating, John decides that he wants a new, white or gray F-150 between $40,000-$50,000.

Bringing Awareness To Your Dealership

Using Facebook and 3rd party data, we now know that John is an in-market shopper in your PMA who is browsing for a new F-150. 

We certainly could send John ads with your F-150 inventory at this point. 

But if you immediately start showing “Sales-y” ads to John, before you even have had a chance to introduce your dealership, it’s kind of like asking someone to marry you before you even know their name. And that’s just… wrong.

Next time John hops on Facebook or Instagram, you first want to capture his attention by deploying engaging ads that introduce John to your dealership.

These ads should include “Why Buy” messaging about features that make John want to purchase from you, instead of your competition. 

Winning the “Consideration” Stage

John is now aware of your dealership and has been engaging with your Awareness ads through Likes, Comments, and Video Watches.

In this next stage, you want to accomplish 3 things: 1) Encourage John’s interest in the F-150, 2) Inform him about current specials on the F-150, and 3) Show your live, on-the-ground F-150 inventory.

With these ads, John will click through to your SRPs, which will trigger a View Content event back to Facebook.

Now we’re going to start showing him all relevant live inventory that your dealership has on the lot.

Once he engages with your ads and either lands on your website VDP or an on-Facebook VDP, we know once and for all that John is ready to buy.

But if John leaves your VDPs without converting, it’s crucial that we retarget him to keep your store top-of-mind until he makes a decision.

Bringing John Back With Retargeting

1. Continue enforcing what sets your store apart from other dealerships.

While “sales-y” ads are a priority at this stage, don’t forget to continue messaging John about what sets your store apart.

Customer testimonials, awards and accolades, and your involvement with your community are sure-fire ways to build trust with John.

2. Stay relevant and ask for a lead conversion (at the right time).

If John is looking at neutral color F-150s between $40-50k, you certainly don’t want to retarget him with a bright blue F-150 that is out of his price range.

Instead, retarget John with the exact VIN that he viewed, and all similar inventory you have in stock.

Then, when John is at the peak of his shopper journey, ask him to submit a lead directly on Facebook to Apply For Financing, Schedule a Test Drive, or Schedule a VIP Appointment!

With On-Facebook Lead Ads, you can provide John a frictionless experience without slow page load times, pop-ups, or other friction. (Want to learn more about reducing auto shopper friction? Watch: Reduce Auto Shopper Friction with Facebook’s Newest Solution for Dealers)

Did you know? Many dealerships and agencies run Lead Ads either too early, or for too long, which can waste your ad dollars. With Facebook’s custom retargeting windows, you can maximize your spend by ONLY asking John for a lead conversion when he is at the peak of his journey: 3-7 days after he left your VDP.

Once John raises his hand and submits his information, your team will see his information dropped immediately into the CRM as a lead so you’re one step closer to the sale.

Attributing The Sale

Say John never submitted a lead form on Facebook, but still came in and bought that new truck.

How can we attribute that unit sale to your Facebook campaigns?

Using Facebook’s Offline Conversion tool, dealers don’t have to guess anymore.

Simply upload your sales report into Facebook (or via our our awesome new dashboard), and you will be able to see the amount of shoppers who viewed or clicked a Facebook ad before they bought.

Learn more about how Facebook Matchbacks work here.

This will give you immediate insight into your return on ad spend and cost per unit sold, so you can stop guessing and start making better decisions with your advertising dollars.
But John’s journey with your dealership isn’t done yet!

Customers For Life

Now that John is in your CRM as a successful sale, you can run service and promotion campaigns to him and the rest of your established customer base.

Keeping your dealership in John’s timeline, we can continue to drive fixed ops revenue and ultimately start reenaging him with trade in incentives to get him back into your store to buy again.

Want to see how your dealership can engage your customer base to start getting back much needed inventory back on your lot? Click here to download the 2021 Buy Back Ad Playbook.

Now that John’s journey has come full circle (and he’s a raving fan of your dealership), grab a testimonial and turn it into an ad for future shoppers who you meet during their auto shopper journey.

Nothing builds trust like word of mouth referrals, so it’s so important to continue to nurture these relationships even after the sale. You never know the connections one person can bring!

The Journey Never Ends…

By now, you understand the full spectrum of interactions in the auto buyer journey.

There are so many opportunities to optimize each touch point to drive a potential buyer (and everyone they know!) into becoming a raving fan.

Facebook and Instagram are a digital marketers playground: internet users spend an average of 144 minutes per day on social media. Moreover, 63% of car buyers are discovering new vehicles online and 86% of shoppers want to engage with brands post-purchase.

From prospecting and retargeting, to nurturing the relationship (and revenue) post-sale, these strategies will help your business build local awareness, enhance engagement, garner qualified leads, and get the most out of your advertising budget.

If your business isn’t leveraging digital marketing across the marketing funnel, your local audience is one click away from giving their business to your competitor.

Ready to learn more with real world examples? Check out this video to see the auto buying journey in action.

 VIDEO: How Dealers Can Reach Shoppers Throughout The Auto Buyer Journey

Blog Author - Drew Detweiler

Written By Drew Detweiler
Drew manages inbound and outbound marketing for Dealers United. When he’s not at work, he’s probably enjoying the outdoors, fishing, or eating.

Meet The New Dealers United Facebook Ads Dashboard (+6 Reporting Features Dealers Love)

Meet The New Dealers United Facebook Ads Dashboard (+6 Reporting Features Dealers Love)

Meet The New Dealers United Facebook Ads Dashboard (+6 Reporting Features Dealers Love)

If you’ve ever logged into Facebook Ads Manager to see how your dealership’s Facebook Ads are performing, you know how daunting it can be.

Even if you rely on Google Analytics or 3rd party reports instead of Ads Manager, it’s still a hassle to understand if your ads are truly leading to unit sales.

What’s worse, some Facebook vendors set up dashboards that skew results, hide certain data points, or even make the data more difficult to understand. Yikes.

If you’re investing in Facebook ads as an auto dealer, the new Dealers United Dashboard is crucial to helping you prove if your dealership’s Facebook Ads are working (or not!).

🎉 Introducing the new Dealers United Dashboard for Facebook Ads

At Dealers United, we knew we could make understanding Facebook Ads results for car dealers a LOT simpler.

Most importantly, we knew we could make the data dealers really care about (your Marketing Cost Per Unit Sold and total Return on Ad Spend) crystal-clear.

By syncing directly with Facebook’s API, the Dealers United Dashboard brings you accurate, real-time reports, that are EASY to understand.

Here are 6 reporting features our dealers love inside the Dealers United Dashboard:

6 Reporting Features Our Dealer-Partners Love

1. The Facebook Ads Report & Funnel

The first thing you’ll notice in our Facebook Ads Report is the infamous Dealers United “Facebook Ads Funnel,” which makes it effortless for dealers to identify how their Facebook Ads are performing; from top-of-funnel to bottom!

Our Facebook Advertising Funnel includes stats like Prospects, Shoppers, Leads and – most importantly – Attributed Sales.

With a quick glance at this funnel, you can understand your Cost Per Lead, Conversion Rate, and even Marketing Cost Per Unit Sold from your total Facebook ad spend.

Our reports help dealers see the full picture of how Facebook is working for their business. While most vendors only show Cost Per Lead (CPL) based on Lead Campaign ad spend alone, we use the Funnel to show how your entire Monthly Ad Spend turned into Leads.

But the KPIs don’t stop there.

You can also use the Facebook Ads Report to compare important metrics, like Spend vs. Leads over time, and you’ll see a simple breakdown of other key numbers like Cost Per Lead, Reach, etc.

Ready to see the Dealers United Dashboard first hand? Click here to schedule a demo.

2. Sales Attribution with Offline Events Uploader

Are you curious how many vehicles you sold are attributed directly to your dealership’s Facebook ads?

Do you want to know your Marketing Cost Per Unit Sold once and for all? Simply upload Offline Events (aka your Sold Report)!

Previously, our team would take your monthly sold report, upload it to Facebook’s Offline Events, and identify how many users who clicked or saw an ad on Facebook ended up purchasing a vehicle. This however created a lot of back-and-forth, and caused unnecessary delays.

Now with the Dealers United Dashboard, you can simply upload your sold report yourself and view the results in seconds!

Did you know? Our Offline Events Uploader Tool will also help auto-format your sold report file based on your CRM so that you have the highest match rate possible!

When you upload your Offline Events, the dashboard will generate a performance report that includes:

  • Total # of Offline Purchase Events
  • The # of times a user Viewed an Ad (and did not click), or Viewed and Clicked on an ad (within the window of 1 day, 7 days, and 28 days)
  • The # of events attributed to Facebook ads
  • And the cost $$$ per event


What better way to determine your dealership’s ROI than by seeing how many vehicle sales match back to your Facebook ads?!

Click here to check out our latest Dealer Success Story, and see how Healey Brothers Automotive matched 193 Sales to Facebook in 1 month!

3. Marketplace Reporting

Unfortunately, Facebook Business Manager doesn’t have a “reporting dashboard” for dealerships’ Marketplace listings.

But with a little elbow grease from our Dev + Product Team, Dealers United customers can now access Marketplace Reporting in our dashboard!

Like the Facebook Ads funnel, our Marketplace Reporting Funnel helps dealers track their success on Facebook Marketplace, from the # of Listing Views to Initial Marketplace Messages.


Our dashboard also generates 5 Facebook Marketplace Stats to give you key insights on:

  • The # of times people viewed the details page of your Marketplace Listing
  • The # of times people clicked the call button on your Marketplace Listing
  • The # of first-time messages received from buyers about your listing on Marketplace 
  • The % of initial Marketplace Messages that you sent an initial response within 24 hours through Facebook Messenger 
  • The average time it took you to send an initial response to an initial Marketplace message through Facebook Messenger

4. Leads

We understand how crucial it is to track leads.

In addition to sending all leads driven by Facebook to your CRM in ADF/XML format, we also log all leads driven from Facebook into a single area in the Dealers United Dashboard.

This includes Leads submitted directly on Facebook forms and Twilio Call Tracking recordings, complete with important details like the Lead’s first and last name, phone number, email, and the vehicle the lead is associated with.

5. Inventory Health

Do you know why the inventory you’re using for Automotive Inventory Ads (AIA) or Marketplace Listings on Facebook is inaccurate, or not displaying?

With the Dealer’s United Dashboard, we’ve made it easy to identify your Inventory Health.

You can identify:

  • # of Vehicles in Feed and Total Vehicles in Dashboard
  • Vehicles Sent to Marketplace
  • Vehicles Confirmed in Marketplace
  • Sent to AIA (Inventory Ads) Catalog
  • Rejected Vehicles (Reasons by Field)
  • Marketplace Filtered Vehicle Reasons
  • Issues Detected Affecting all Vehicles

…all in REAL-TIME. If there’s an issue with your Inventory, you’ll see it in your dashboard, and can take the appropriate steps necessary to resolve it.

6. Automated Reports

Our Automated Reports are a summary of all the key performance reports in the Dealers United Dashboard, brought together in a simple PDF format.

These are automatically generated and delivered to your email every single month to help you understand your performance, even if you haven’t had a chance to dive into the Dashboard recently.
Inside the report, you’ll find snapshots into 4 main areas of your Facebook Ad performance:

  1. Facebook Advertising
  2. Marketplace
  3. Inventory Health
  4. Vehicle Performance

But Wait, There’s More…

These 6 reporting features in the Dealers United Dashboard are game changers for auto dealers investing in Facebook Ads.

But the dashboard is jam-packed with hundreds of other features, such as easier-than-ever Onboarding, Instant Ad Previews, Budget Pacing, and Account Monitoring that help Dealers United customers maximize their ad dollars from start to finish.

And we’re only just getting started.

If you want to finally make sense of Facebook Ads for your dealership with clear and accurate reporting, it’s time to make the switch to Dealers United. Schedule your demo HERE.

Blog Author - Brooke Jensen

Written By Brooke Jensen
Brooke handles all of Dealers United’s digital marketing. In addition to her love for design and copy, Brooke also adores her two dog-like kittens, playing the electric violin, and walking barefoot around the office.

See the Dealers United Dashboard first-hand. Schedule your demo now!

Schedule Now

“Attack On Dealerships” : How Dealers Can Combat Vroom and Carvana’s Messaging

“Attack On Dealerships” : How Dealers Can Combat Vroom and Carvana’s Messaging

“Attack On Dealerships” : How Dealers Can Combat Vroom and Carvana’s Messaging

If you watched the Super Bowl this year, you probably caught Vroom’s commercial that rubbed a lot of us in the dealer community the wrong way.

Carvana has also been taking an anti-dealer message in some of their latest ads and marketing. As dealers, there is plenty enough to stress about without worrying about large-scale messaging disparaging your efforts and adding to the misconception that working with a dealership is a bad experience. 

Many dealers aren’t happy, and are fighting back. 

Dealers Respond to Vroom and Carvana Through Video

Here are 3 examples of dealers who have taken things into their own hands, and shot simple videos that combat the Vroom and Carvana messaging. 



Tips to Create Your Own Anti-Vroom Video

Not every dealer has the ability to drop a highly produced and expensive TV spot at the drop of hat. And even if you could, would it be the most effective?

Facebook and Instagram have become the go-to solution for businesses to reach their markets with a much more targeted and cost-effective strategy than traditional media.
And with Facebook and Instagram, there isn’t always a need to use over-produced media to grab auto shopper’s attention.

Some of the most successful videos that we are seeing from dealers are “native content,” meaning that they just look like a simple selfie video or something that you might “natively” see on your timeline; no need for all $$$ equipment.

Take a look at this example from Thonton Automotive Dover:



This video was simple to create, simple to edit, and reached over 58,000 shoppers in the dealer’s PMA.

With the average American spending 58 minutes per day scrolling through Facebook and Instagram, your dealership can create simple videos, get in front of your target audience, and combat the messages of companies like Vroom and Carvana to get auto shoppers back into your dealership.

Get Our Dealership Secrets to Shooting Powerful and Cost-Effective Videos In-House

Get The Secrets!

Blog Author - Brooke Jensen

Written By Brooke Jensen
Brooke handles all of Dealers United’s digital marketing. In addition to her love for design and copy, Brooke also adores her two dog-like kittens, playing the electric violin, and walking barefoot around the office.

941-366-6760

8 Resources To Jumpstart Your Dealership’s 2021 Sales Strategy

8 Resources To Jumpstart Your Dealership’s 2021 Sales Strategy

8 Resources To Jumpstart Your Dealership’s 2021 Sales Strategy

With the beginning of every new year, there is a renewed sense of hope that everyone feels. This will be my year. 

After 2020, that feeling is stronger than ever.

But we can’t hope our way to a better year. Hopes and dreams need goals and plans.  

To help jumpstart 2021 and ensure you’re on track to reach your sales goals, here are some free resources to help:

1. Secure more top model line inventory

If your desirable inventory is lacking, get the message out to top model line owners that your dealership is looking for trade-ins or will outright purchase their vehicles. Check out our Buy Back Playbook here to see some ads that your dealership can use to stock back up on some much needed inventory! 

2. See what’s working for other dealerships right now

Whether you’re looking to get into better conversions, get better leads, or increase unit sales, we have dealers who have done it already using Facebook and Instagram. Check out their success stories and take a peek at their strategies. You can view them here!

3. Give On-Facebook Destination for AIA a try

On-FB Automotive Inventory Ads are getting dealership’s live inventory in front of in-market shoppers without the distraction of running them off Facebook. Testing is complete and results are in – it works. Check out more info about OFB-AIA here.

4. Get inspired from your competition by hacking their ads!


Do you know what kind of ads your competition is running on Facebook? Do you know what kind of ads you’re running on Facebook? Click here to request an “ad hack” and we’ll walk through all of your ads and the ads of your 3 biggest competitors.

5. Get the “2021 Essential Guide For Dealership Facebook Ads”


Our CEO presented this previously live session at Digital Dealer NOW and you can get access to the recording and slides free of charge. This session is packed with information about the future of Facebook ads and what has proven to work specifically for car dealers. Click here to request the slides. 

6. Get deeper insights on the shoppers in your market

Do you know how many in-market auto shoppers are in your PMA? How about how many of them you can reach on Facebook and Instagram? If not, you can find out now using our Market Intelligence Report. This game-changing tool will give you your market’s: 

  • Total Facebook Users
  • Total In-Market Shoppers 
  • User Demographics
  • User Credit Scores


Click here to run your Market Intelligence Report and start strategizing to reach these shoppers.

7. Start getting rock solid attribution on your marketing efforts


Have you ever tried to track where a lead came from but to no avail? Every source wants attribution and it’s leaving a lot of dealers in the dark. Facebook’s newest attribution tool is giving dealers a clear picture of where their prospects are actually converting – whether it’s organic or paid, Facebook or another source. Click here to request the slides from our Digital Dealer presentation on the tool.

8. Become a Facebook Automotive Ad Specialist

We’ve teamed up with the folks at Driving Sales to present a Master Certification course to help make Facebook a predictable source of revenue for your dealership. This course will arm you with all of the knowledge you will need to be a Facebook pro in the automotive space. Click here to learn more about the course. 

We know that these resources will help you get your dealership off on the right foot in 2021! If you need a little more inspiration or want some strategy ideas, you can subscribe to our newsletter here, or connect with us on a strategy call to start solving your business challenges here. 

 Happy 2021! 

Blog Author - Drew Detweiler

Written By Drew Detweiler
Drew manages inbound and outbound marketing for Dealers United. When he’s not at work, he’s probably enjoying the outdoors, fishing, or eating.

Samoa Motors Lands Facebook Business Published Success Story

Samoa Motors Lands Facebook Business Published Success Story

Samoa Motors Lands Facebook Business Published Success Story

 🎉 Congratulations to Alby and the Samoa Motors team on a well-earned Success Story that’s been a long time coming!

Samoa Motors, a Ford dealership and Dealers United partner located on the Pacific island of American Samoa, was featured by Facebook Business for their successes driving record leads and sales using Facebook Ads. 


View Samoa Motor’s published story live on Facebook Business here.

Samoa Motors: Connecting An Island With Facebook

Due to their remote location, advertising options for Samoa Motors were previously limited in to radio, event sponsorship, and word of mouth.

As their need to drive more website traffic and generate more leads became more prevalent, the dealership began the search for a new, innovative way to get their inventory in front of in-market auto shoppers.

That’s when they partnered with Dealers United, and we worked together to get the dealership’s live inventory and offers out in front of their community using Facebook and Instagram.
Using Facebook’s Broad Audience Targeting and their own custom audiences of users who were most likely to be in-market for a new or used vehicle, Samoa Motors reached over 26,000 shoppers on their island in just two months!

After driving so much traffic to their site, Samoa Motors also launched a retargeting strategy. They used Facebook to deliver exact vehicles viewed (plus similar models in the same price range), to shoppers until they either purchased or converted on a lead form.

These retargeted shoppers were also given the option to submit their information as a lead without ever having to leave the Facebook platform. 

Then leads were immediately placed into the dealership’s CRM, showing the VIN of the vehicle they were interested in and whether they were interested in financing, availability, more information, or a test drive. 

 

Want to learn more about Facebook Automotive Inventory Ads? Click here to watch a free instant demo.

One Month To Record Leads And Sales

After only one month advertising on Facebook to their local community, the dealership began generating more leads than ever before, and had sold so many units, they actually broke the record for the most units sold on their entire island.

“It’s mind blowing how our traffic increased from 40 leads a week to a 100 in 2 days. We sold 50 units this month and it never happened on this island…We just set a new record.”

— Alby Lee, Marketing Manager, Samoa Motors

As their campaigns and audiences continued to scale based on Facebook’s learning algorithm, they only continued to drive success on the platform.

The store captured 97 On-Facebook Leads for a rock-bottom price of $1.76 Cost Per Lead, supplemented by another 53 leads submitted on their site!

This higher volume of interested, low-funnel leads allowed the dealership to sell more units, ultimately attributing 30 unit sales to Facebook campaigns, achieving an unbelievable 25X return on ad spend!

To read more about Samoa Motors incredible success, click here to read the story on Facebook Business.

Watch our On-Demand Demos to learn more about our solutions.

Click Here

Blog Author - Drew Detweiler

Written By Drew Detweiler
Drew manages inbound and outbound marketing for Dealers United. When he’s not at work, he’s probably enjoying the outdoors, fishing, or eating.

Register for the webinar, “The 3 Biggest Facebook Mistakes Even Advanced Dealer Marketers Are Making”!

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