Shocking Stats: Dealership Facebook Ad Costs Decreasing In 2020

Shocking Stats: Dealership Facebook Ad Costs Decreasing In 2020

Shocking Stats: Dealership Facebook Ad Costs Decreasing In 2020

The past few months during the pandemic have been a season of change for the auto industry.

Dealers have had to change their core business processes, their strategies and budgets, and their advertising plans as a whole.

Over the past 6 months, we’ve seen another big change:

Ad costs on Facebook and Instagram are lower than ever before.

Dealership Facebook Ad Costs Decreasing On Facebook

Facebook and Instagram have continued to rise in popularity and usage as more people flock to the sites to stay in-the-know and keep in touch with their friends and family.

Plus, as a result of COVID, some businesses have had to pull their ad spend, opening up ad real estate and decreasing the competition on these platforms.

Here are the average cost metrics across Dealers United client accounts today, compared to just 6 months ago:

If You’ve Been Debating Advertising Your Dealership On Facebook, The Time Is Now

With the presidential election and holiday season rapidly approaching, we expect that these ad costs are the lowest they will be until 2021.

There has never been a better time to invest in Facebook Ads for auto dealers!

Now is the time to double down on these channels, take control of your digital market, and build your pipeline of in-market shoppers for the lowest cost possible.

To see how many in-market shoppers you can reach on Facebook right now, build your free Market Intelligence Report here!
 

Build your free Market Intelligence Report now.

Start Building

Blog Author - Drew Detweiler

Written By Drew Detweiler
Drew manages inbound and outbound marketing for Dealers United. When he’s not at work, he’s probably enjoying the outdoors, fishing, or eating.

Dealers United Partner Generation Kia Featured By Facebook Business For Resiliency During Pandemic

Dealers United Partner Generation Kia Featured By Facebook Business For Resiliency During Pandemic

Dealers United Partner Generation Kia Featured By Facebook Business For Resiliency During Pandemic

 🎉 Congratulations to Lydia and the Generation Kia team! You are leaders in your community and we are proud to call ourselves your partners!

Generation Kia was recently featured by Facebook Business for their resiliency during COVID-19 and how they quickly used Facebook Ads to adapt their business and keep their doors open.


View Generation Kia’s published story live on Facebook Business here.

A Unique Feature As A Facebook “Resilient Business”

Being featured by Facebook Business is an honor that few companies achieve, but being featured in a new area called “Resilient Business Stories” is a unique honor.

So far, Generation Kia is one of only a handful of businesses to be featured by Facebook for resilient business, and is one of the few local companies.

In fact, the other featured resilient businesses included national and international brands and athletics organizations such as Penn State Athletics, Planet Fitness, and Threadless.

Did you know? Dealers United has had 4 other dealer-partners featured by Facebook Business. Check their stories out here!

The reason Generation Kia was selected?

They used a unique Facebook Ads strategy to not only drive sales and service revenue, but truly help their community and set themselves apart.

Generation Kia’s Story: Connecting With Community

The dealership faced many of the same challenges as other auto dealers across the nation in the face of the COVID-19 pandemic.

Generation Kia immediately responded to the crisis by unleashing a full playbook of ads displayed on Facebook and Instagram that would keep them front and center in the community until the market opened back up.

These ads included:

  • Remote buying and at-home vehicle service options
  • Available inventory
  • Brand awareness and safety updates
  • Current OEM incentives from Kia, such as 0% APR for up to 72 months


 

Using this full-funnel strategy from March 1st to April 30th, the dealership was able to drive 252 leads at $21.35 Cost Per Lead, and 42 vehicle sales matched to Facebook Ads via Offline Conversion Events.

Click here to download the full case study and get an inside peek into the ad campaigns Generation Kia ran during COVID-19.

In addition to these digital retailing ads, the dealership also emphatically proved themselves to be a leader in their community by creating an ad campaign on Facebook and offering all healthcare workers oil changes and vehicle sanitizations, completely free of charge.

From April to May, the dealership ran the above Click to Messenger ad campaign, driving 48 Messenger conversations at $9.90 Cost Per Conversation, 13 leads, 109 reactions, 25 comments, and 26 shares.

The campaign had tremendous success, setting themselves up for future business in their community and building loyalists moving forward.

“We may not be selling these people vehicles right now, but providing a favorable experience in the dealership and continuing to message them will keep us top of mind when they’re ready to buy.”

— Lydia Mediaville, Marketing Manager, Generation Kia

How Dealers United Is Helping Auto Dealerships Stay Resilient

During the pandemic, Dealers United has been working closely with its dealer-partners to help them quickly adapt their messaging as we navigate this fluid situation.

We created multiple COVID Ad Playbooks to give dealers multiple strategies to combat the effects of the current crisis, including:

  • “We’re Open” ads for service and sales departments
  • Ads bringing awareness to remote sales and service options
  • OEM incentive ads
  • “Unlock the Demand” campaigns to help auto shoppers understand that now is a great time to buy
  • Buy back / Trade keys ads to replenish low inventory

To learn more about these playbooks and other success stories of dealerships who used Facebook to stay ahead during the pandemic, visit our COVID-19 Resources Page here.

Looking for more COVID-19 Resources to help your dealership?

Click Here

Blog Author - Drew Detweiler

Written By Drew Detweiler
Drew manages inbound and outbound marketing for Dealers United. When he’s not at work, he’s probably enjoying the outdoors, fishing, or eating.

Power Ford + Dealers United Featured In Automotive News For Success With Facebook Advertising

Power Ford + Dealers United Featured In Automotive News For Success With Facebook Advertising

Power Ford + Dealers United Featured In Automotive News For Success With Facebook Advertising

 🎉  Congratulations Matt & Rob @ Power Ford! We are so inspired by your vision and success, and look forward to many more amazing things ahead. 

Dealers United’s dealer-partner, Power Ford, was featured in the June 15th edition of Automotive News’ for their success with Facebook ads. 

For the month of May, Power Ford was able to attribute more than 50% of their total sales to a shopper who either viewed or clicked one of their ads on Facebook or Instagram. 

Click here to read the full article featured in Automotive News, “Facebook ads help grow dealership’s sales”!

New management, new strategy

According to the article, Power Ford changed management in 2017, and the new owners embraced the idea that they had to do things differently in order to get different results. 

They cut hundreds of thousands of dollars in ad spend on traditional mediums like Google Ads and 3rd party leads, and instead began investing more into Facebook’s platform. 

The dealership believed that Facebook was the perfect platform for them to get out in front of the right audiences and reach them with unique, targeted messages.

In October 2017, Power Ford partnered with Dealers United to implement a full-funnel Facebook strategy which included automotive inventory ads, new car ads, and custom dealership branding ads. 

 
 
 

Since transitioning to Facebook advertising with Dealers United, Power Ford’s results “have been impressive.” 

From 2018-2019, Power Ford cut their overall advertising spend by 21% YoY and simultaneously increased their new car sales by 8% YoY. Meanwhile, the new car market in Albuquerque, New Mexico decreased by 3.2%. 

Our favorite stat? The dealership has won the title of the #1 Ford dealership in New Mexico 7 times in the last 24 months, a title previously held by the same dealership for 28 straight years!

More sales with less spend, even in unpredictable 2020

As most dealerships know, 2020 has not been the kindest year so far in terms of car sales. 

But in spite of this, Power Ford has continued to increase sales and spend less on ads.

How?

Power Ford’s success during these challenging past few months cannot be attributed to one factor alone, but from 2019-2020, one thing is clear: Power Ford continued to invest more into Facebook.

In early 2020, the dealership shifted 15% of their traditional spend to Facebook Ads. After the shift, Facebook comprised 46% of their overall media plan. 

Comparing a 5 month window YOY (January through May, 2019-2020), this totals a whopping 131% YOY increase in Facebook Ads investment! 

Matt Sneed, Director of Marketing and Customer Experience, Power Ford
“Facebook Ads have helped us decrease our traditional media spend and become more profitable than ever,” said Matt Sneed, Director of Marketing at Power Ford. “Since investing into Facebook Ads with Dealers United, we’ve continued to perform above Albuquerque’s new vehicle market by double digits. Even throughout these challenging past months, we’ve been able to reduce our ad spend by 30% and outperform the new Ford market in Albuquerque by 10%. Plus, we saved $70,000 on radio and invested more into Facebook instead, and our leads did not go away. The results we’ve seen from Facebook have forever changed our perspective on advertising.”

The dealership also noticed a higher number of sales matched to their Facebook efforts.

The percentage of total unit sales attributed to Facebook Ads (through Facebook’s Offline Conversion Events) leaped from 22% in 2019 to 41% in 2020. Plus, Power Ford has been able to use their Ford Co-Op dollars and achieve a negative cost per new car sold. 

In total, Power Ford is seeing a 28% YoY increase in dealer profits so far this year, all while saving 30% in total advertising costs.

To read the full Power Ford story featured in Automotive News, click here!

To learn more about Dealers United’s Facebook Advertising solutions, check out our Solutions Page here! 

Watch our On-Demand Demos to learn about our Facebook Ad strategies.

Watch Now

Blog Author - Drew Detweiler

Written By Drew Detweiler
Drew manages inbound and outbound marketing for Dealers United. When he’s not at work, he’s probably enjoying the outdoors, fishing, or eating.

Get “The 2020 Essential Guide For Dealership Facebook Ads” Free on Digital Dealer Now

Get “The 2020 Essential Guide For Dealership Facebook Ads” Free on Digital Dealer Now

Get “The 2020 Essential Guide For Dealership Facebook Ads” Free on Digital Dealer Now

Due to the recent pandemic, tradeshows all across the country have been cancelled. Thankfully, our partners at Digital Dealer have created a new, virtual alternative, called Digital Dealer Now.

The platform provides dealers on-demand education at their own online convenience, including Dealers United’s session, “The 2020 Essential Guide For Dealership Facebook Ads,” which is available on the platform free for a limited time.

What is Digital Dealer Now?

This new digital service showcases 100+ of your favorite keynote speakers on up-to-date and pressing automotive subjects, which are rolled out monthly.

You can gain access to exclusive content, news, and e-learning courses aimed at delivering you the latest trends from industry experts.

Educational sessions on Digital Dealer Now cover various topics in 3 categories: Dealer Ops & Leadership, Sales & Variable Ops, and Marketing & Advertising.

You’ll find actionable sessions on consumer behavior, emerging technologies, best practices and proven approaches to support all facets of dealership operations.

Subscription options include 6-month or 12-month access, and both plans include 3-day free trials.

Test Drive DDNOW With Free Access To Our Session

To help dealers test drive the platform, Digital Dealer is giving complimentary access to our session, “The 2020 Essential Guide For Dealership Facebook Ads” presented by our CEO, Pete Petersen.

 

To watch Pete’s session free of charge, simply use our exclusive access code, “DUFREE”.

  • Go here and click “Get Access Now”
  • Select the option to “Purchase The 2020 Essential Guide For Dealership Facebook Ads”
  • Register for a free account
  • On the payment page, enter “DUFREE” in the promo code to bring your total to $0
  • Click “Complete”
  • Enjoy!

This virtual education session expands on Facebook’s Automotive Playbook For Dealers, walking you through essential steps you need to take to run successful dealership Facebook Ads.

You’ll learn how to best set up and optimize your campaigns, plus how to scale up over 12 months and take your audiences from cold prospects to customers for life!

More On-Demand Resources For Your Dealership

Looking for more automotive education? Check out our resources page, which features a few of our favorite webinars and resources like:

…and much more!

Looking for more COVID-19 Resources to help your dealership?

Click Here

Blog Author - Drew Detweiler

Written By Drew Detweiler
Drew manages inbound and outbound marketing for Dealers United. When he’s not at work, he’s probably enjoying the outdoors, fishing, or eating.

5 Ad Campaigns Dealers Are Running To Defeat Traffic Decline During COVID-19

5 Ad Campaigns Dealers Are Running To Defeat Traffic Decline During COVID-19

5 Ad Campaigns Dealers Are Running To Defeat Traffic Decline During COVID-19

Unless you’re a toilet paper salesperson, the past couple months have probably presented some serious challenges for your business.

Auto dealerships are experiencing extreme decreases in foot traffic, and in many cases. sales departments are being forced to close as stay-at-home orders continue throughout the US.

Online traffic is taking a hit too, with Dealer Inspire reporting industry web traffic decreasing by almost 10% and web leads decreasing by over 17% from February 2020 to March 2020.

But while industry web averages are still low, many of our dealer-partners are experiencing increasing in audiences sizes and decreases in cost per action.

Dealers United Facebook Customers Experiencing Lower Costs, Higher Performance

While there has been a decline in search, direct, and 3rd party site traffic, Facebook is experiencing tremendous growth in traffic, and is amassing new records in usage almost every single day.

Of our dealer-partners that are running one of our COVID-19 Playbooks, CPM (cost-per-thousand reached) has decreased over 40% month-over-month.

Additionally, all of our dealers are experiencing an almost $2 decrease in CPM month-over-month. What’s more, we’re seeing decreasing in cost per click, landing page view, AND leads.

So with almost all search volumes down, why is Facebook succeeding right now?

Simple.

Facebook and Instagram are proactive platforms. You’re not waiting on shoppers to search for a dealership in your area, or to go on Cars.com and click on your inventory.

Using data driven audiences on Facebook and Instagram, advertisers can reach out to potential shoppers who are likely to be in-market.

Ad campaigns dealerships are running to increase traffic during COVID-19

1. D’ELLA Honda, Safe Service

D’ELLA Honda is in Queensbury, New York. With New York’s local ordinances, the dealership needed to prioritize messaging that their service lane was still open and they were taking all necessary precautions to keep customers safe.

Using Dealers United’s Coronavirus Service Playbook, they ran a campaign of 20+ ads, reaching over 20,000 local service shoppers and driving 570 landing page views at $0.91 each. 

To get our Coronavirus Service Playbook, consisting of over 10 ready-to-drop ads and strategies, click here.)

2. Cavalier Ford of Greenbrier, No Payments For 6 Months

Cavalier Ford of Greenbrier in Chesapeake, Virginia was looking for a playbook to show local shoppers that they can take advantage of never-before-seen Ford offers and defer their monthly payments.


Using the Coronavirus Sales Playbook and specific model line specials, Cavalier Ford reached over 98k shoppers in 31 days, driving more than 1,110 landing page views at only $0.81 each! 

To get our Coronavirus Sales Playbook, with 10+ ad plays to help combat COVID-19 sales decline, click here.

3. Middletown Honda, Service Sanitation

Middletown Honda, located in Middletown, New York, also needed to show potential customers that their service department was open and performing sanitizing procedures to keep customers and employees protected.


Using a brand awareness reach campaign, Middletown Honda reached over 22k people in 31 days, helping to provide the needed boost of service customers the dealership needed.

4. Greeley Subaru, Contactless Shopping Experience

Greeley Subaru in Greeley, Colorado is still able to provide customers with a new vehicle from the safety of their homes.


Using messaging around “Contactless” online shopping, the dealership was able to reach 5,549 shoppers, drive 108 landing page views, and 27 leads with just a $8/day retargeting budget over the last 2 months.

5. Garden City Mazda, We Are Here For You
Garden City Mazda is located in the epicenter of the COVID-19 pandemic in New Rochelle, New York.
They needed to let customers know the state of their business, as well as what they were doing to protect them if they needed a vehicle serviced.


 

Vice President of Leader In Cars, Michael Renaud, created a simple video in selfie format on his phone explaining the situation to customers, what they were doing to prevent the spread of the pandemic, and a message that “We are here for you.”

Things are trending upward

While website and search traffic for auto dealers is still low, proactive platforms such as Facebook and Instagram are thriving and receiving cheaper results than ever.

It’s important to stay in front of your market with a caring, community-first approach, positioning your dealership for the very near future when the economy begins to reopen.

Considering many factors, such as many state and local governments reducing restrictions on businesses, OEMs offering never seen before incentives, tax season being extended, and Americans receiving hundreds of billions of dollars in stimulus payments, auto shopper demand IS coming.

Click here get our “Unlock Shopper Demand” playbook and see how your dealership can be ready when the dust settles.

Looking for more COVID-19 Resources to help your dealership?

Click Here

Blog Author - Drew Detweiler

Written By Drew Detweiler
Drew manages inbound and outbound marketing for Dealers United. When he’s not at work, he’s probably enjoying the outdoors, fishing, or eating.

State of Automotive Dealer-Panel: 5 Key Takeaways + 19 Tips To Come Out Ahead

State of Automotive Dealer-Panel: 5 Key Takeaways + 19 Tips To Come Out Ahead

State of Automotive Dealer-Panel: 5 Key Takeaways + 19 Tips To Come Out Ahead

Last week, 5 auto dealerships and 3 industry experts served as panelists on our State of Automotive March 2020 webinar, co-hosted by Facebook Automotive, IHS Markit, and Dealers United.

The event was geared around how dealerships are tackling the effects of Coronavirus on their business processes, consumer messaging, and plans for Q2.

The 8 panelists were:

  • Matt Sneed, Director of Marketing – Power Ford in Albuquerque, NM
  • Michael Renaud, VP – Leader In Cars Auto Group in the greater NY area
  • Bobby Sight, Director of Operations – Rob Sight Ford in Kansas City, MO
  • Stu Berkley, General Manager – Middletown Honda in Scotchtown, NY
  • Chris Beaton, General Manager – Steele Valley Chevrolet, New Minas, Nova Scotia, Canada
  • Brent Parres, Partner Manager – Facebook Automotive
  • Drew Cameron, Tier III Automotive Marketing – IHS Markit
  • Pete Petersen, CEO – Dealers United

Miss the webinar? Catch the replay at www.stateofautomotive.com.

While each dealer-panelist has been impacted differently based on their own local ordinances, they all share one thing in common: sales are declining, if not shut down altogether.

A poll during the webinar found that 81% of attendees have had their sales department impacted in some way.

Here are 5 key topics that the panelists discussed, and 19 tips for how dealers can maintain business and branding, and can come out ahead:

Key Takeaway: Truly support the customer during this time.
 

    • Tip #1: Make the Customer Feel Safe. Share pictures and videos of your safety and sanitization practices to make the customer aware that “these are the steps that we are taking because we care and we are aware of what is going on.” Show your team putting plastic on the steering wheel, wearing gloves, etc.
    • Tip #2: Play the “Supporting Role.” Try calling your consumers proactively to check on them. Take the stance of “We’re checking on you, we’re here to help” and “How can we accommodate you” instead of “Buy, Buy, Buy.” 

“We’ve taken the time to scrub all of our advertising, asking ourselves, ‘What’s the perception on this?’ We’ve even removed all hard offers on our website and are really trying to communicate the stance ‘We’re here; we’re here to help you’ and ‘What can we do to accommodate you in this time?’ I think playing the supporting role is the role to play right now. By playing that role, people will find you and will come to you either way.”

—Chris Beaton, Steele Valley Chevrolet

  • Tip #3: Put Real People Behind Your Messaging Platforms. Many shoppers will have specific questions that your chatbot or typical FAQ may not be able to answer in these times. Establish real live communication between members of your team and the consumer.
  • Tip #4: Make a Short-Term Shift from Performance to Branding. Now is the time to build value and earn a customer’s future business. Shift away from driving leads and focus on brand awareness, video views, and engagement. Don’t just run a single ad about your latest incentives. Create an entire library of ads that stack value every time they log in, and then hit a sales conversation once in a while when the time is right.

Key Takeaway: Overcommunicate with your team.

    • Tip #5: Follow CDC and Local Guidelines. From making sure employees stay home when they are sick, to ensuring technicians work every other service bay, be sure you’re following your OSHA guidelines and CDC guidelines to a T. Make sure that the entire team is aware of changes and business process changes you’ve made to help keep both them and your customers safe.
    • Tip #6: Distribute Resources. Check with your Chambers of Commerce and Economic Development Centers often for grant and loan information, not only for your dealership but also to send to your employees to help them. If you have unfortunately had to furlough or reduce staff, give them a checklist and a list of resources to help guide their next steps. 
    • Tip #7: Discover and Share Dealership Strategies. In addition to keeping up with latest updates from NADA as well as your own local Auto Dealer Associations, be sure you’re talking to other dealers! Join a Facebook Group, or simply pick up the phone and call to other dealers in your area to share strategies. We are all in this together. 
    • Tip #8: Send Internal Videos for Leadership Updates Often. Have your GM or other members of your Leadership Team send video updates to your team whenever there’s a new development, or at least 2x a week for internal communication.
    • Tip #9: Make it Easy for Your Team to Stay in Touch. With many employees working remote or less hours, help them coordinate and stay connected through chat sites like Group Me, Facebook Groups and Messenger, WhatsApp, InteractiveTel, or Zoom Meetings.

“We’ve got to use care and compassion with our teams. I just encourage you: stay proactive. The more you stay positive, the more you help them with resources, with information, it calms anxiety. Try not to promise and over-deliver. You want to be truthful, and honest, and keep people in the loop. Tough decisions may be needed throughout this time but the things you do now to build your team are going to make you come out of this stronger. How do we want to be perceived as a dealership, of us as leaders, when this is over?”

—Pete Petersen, CEO of Dealers United

Key Takeaway: Quickly and proactively adapt to changing consumer needs.

    • Tip #10: Listen to the Customer. Ensure the customer feels that their safety is your top priority. Listen and be empathetic to which way the customer wants to shop and service; make it as painless and easy as possible for them to be able to get the job done.
    • Tip #11: Digital retailing is HERE. Offer “Touch-less” Valet and At-Home Services to make your customer experience more convenient during this time. Whether you’re focused more on Service or on Sales, it’s important to remove all friction points in your online and offline buying processes. Be willing to let go of more information and provide more convenience.
    • Tip #12: Set Realistic Expectations and Communicate Proactively. Be transparent and forthcoming with new processes. Set realistic expectations for what customers can expect both online and offline. If a service is going to take 2-3 days to deliver, let them know that!
    • Tip #13: Over-Communicate and Post Daily. You may have to pivot your communication style to be more proactive and touch your customers more often to keep them more informed. This is a time when more people are on Facebook and Instagram than ever. Post Instagram and Facebook Stories daily that you’re open and practicing safe sanitization procedures and update your Page cover photo, showing that you’re open.

“We’ve been showing pictures of mechanics putting plastic over the steering wheel; making the consumer feel safe and still come in. We’re trying to give them offers that are service related. Most of my budget is going to service right now. Sales is closed. I haven’t abandoned [sales], but most of our budget, especially on Facebook and Instagram, is all directed right now in service and the customer, how we’re going to take care of them.”

—Stu Berkley, Middletown Honda

“This is becoming like a freight train to change the way we do business. There’s been a reluctance to change to the pace that our clients and consumers want. This is what they’ve been asking for for years. I think once this is all over that this is going to make us all better. Once we have ‘valet at home test drives’ and easier flow of information from a digital retailing point of view, why would we go back? Consumers are not going to want to. People find there to be too much friction. Internally we’ve let off the reins as far as trying to hold onto information; we’re giving it up more easily; we’re letting the consumer be more behind the steering wheel.”

—Chris Beaton, Steele Valley Chevrolet

Key Takeaway: Stretch your advertising dollars.

  • Tip #14: Target Smarter. As you cut down on our ad spend, invest into platforms where you can target specific audiences or use 3rd party data to reach Owners, Brand Loyalists, Recalls, Expiring Leases, and Service Buyers in your area. Deliver them value and your brand’s message.
  • Tip #15: Focus on Your Lowest Hanging Fruit. While search volume and website traffic is down, it’s more important than ever to focus on your lowest hanging fruit by retargeting existing traffic. These are the audiences where you can be a little more sales-driven in your conversations.
  • Tip #16: Maximize OEM Incentives and Show You Can Help With Payments. Communicating incentives and payment deferments from your OEM will help you control the conversation with your customer and help positively position your brand.


Key Takeaway: Plan to be “standing” when this is over.

  • Tip #17: Help Rebuild. If there’s an opportunity for you to be involved in your community and help rebuild your local market, take that opportunity.
  • Tip #18: Continue Removing Friction. If you haven’t been focusing on digital retailing and online communication, use this time to set yourself up for sustainability and success in the digital world. Facebook Messenger is a great area to invest and train your team for long-term enhancements.
  • Tip #19: Play the Long Game and Rebound. Use this time to focus on customer and consumer communication and to learn how we can do better at the dealership. Plan like this will be happening until May 1st, and that when this is over, you’ll come out on top. Work with your team to prepare marketing plans and operations for a recovery path.

“We need to show the community [we care], but I wouldn’t say totally abandon your inventory ads. Because at the end of the day, we are who we are. We’re auto dealerships: we sell cars! And now some OEM’s are supporting more heavily with incentives…we can still be the guide and supporter and say, ‘If you’re hurting in a financial crisis, you can have a newer vehicle with no payments for 6 months’ and that can bridge the gap. If you do it in a classy way, you don’t come across as sleazy.”

—Matt Sneed, Marketing Director at Power Ford

“My objective, my business plan, and everything since this all started has been under the premise that when this is over, we need to be standing. We can’t be down on our knees, cant have our face in the ground because when this is over, we’re going. It’s going to be gangbusters for the entire industry: Service, Sales, Parts, everything.”

—Michael Renaud, Leader In Cars Auto Group

As the situation continues around Coronavirus, we must continue to work together to propel our industry, our dealerships, and our communities forward during this unprecedented time.

Please help us spearhead more ideas and solutions for our dealership community! Feel free to share your questions, comments, strategies, and ideas below.

Request the State of Automotive Replay here. 

Grab more COVID-19 resources for your dealership here. 

Stay healthy and safe, from our team to yours.

Looking for more COVID-19 Resources to help your dealership?

Click Here

Blog Author - Brooke Jensen

Written By Brooke Jensen
Brooke handles all of Dealers United’s digital marketing. In addition to her love for design and copy, Brooke also adores her two dog-like kittens, playing the electric violin, and walking barefoot around the office.

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