The 2020 Dealers United Wrap-Up

The 2020 Dealers United Wrap-Up

The 2020 Dealers United Wrap-Up

2020 was a year unlike any other. In spite of the coronavirus pandemic, 2020 was a year of growth for #TeamDU. We transitioned to a remote workspace and hired 18 new team members. We introduced new solutions and perfected existing ones. Although this year challenged us, it made us stronger as a team and as an organization, and we are truly appreciative to belong in such a resilient industry and to work with such incredible employees and dealer-partners.

Check out some of the major accomplishments we’ve had over the last 12 month in our 2020 Wrap-Up.


  • We highlighted the newest resource for automotive dealers from Facebook, “Zero Friction Future: How To Eliminate Friction & Stop Car Shoppers From Abandoning Ship.” Check out the article here.
  • To kick off the new year, we added more educational incentives to support our core value of “Learn & Lead,” including credits for relevant training programs like Facebook’s F8 Conference and Facebook Blueprint Certification.
  • We welcomed a new Performance Manager, Eric Lichon (aptly nicknamed “Crusher” because his dealers’ immediately started crushing their results).
  • Facebook Ad Specialist, Jordon Stone, joined the Client Services team – Fun fact: he lives in a landlocked lighthouse in Downtown Sarasota.


  • One of our direct sales team members, Mike Cornish, tied the knot.
  • “Drop the text!” Our A/B tests revealed that Facebook ad graphics without text were performing 2x better for dealers.
  • Power Ford and Dealers United were recognized by Facebook for their work with creating a “Zero Friction Future” using a seamless Facebook Ad strategy.

Customer High-Five:

🖐️  Granger Chevrolet partnered with DU and increased their sales by 127 units in 9 months! Check it out here

🖐️  Rob Sight Ford used Facebook to supercharge their store’s video strategy, resulting in almost 12k landing page views and 135 first party leads in only 31 days! See the story here.


  • Due to the pandemic, Dealers United Leadership Team made the call for the team to go 100% remote to ensure the safety of our team.
  • We dropped the COVID-19 Sales Playbook, a full collection of ready-to-run ads designed to help dealers get through the hardships brought on by coronavirus.
  • Performance Manager team lead, Andrew Rogers, bought his first home! 
  • Best friend duo, Corey and Derek, got married to their respective loved ones just a few days apart from each other.
  • We hosted a State of Automotive 2020 webinar, presented by 5 automotive dealers, Facebook Automotive, and IHS Markit to discuss the current state of the industry and what dealers were doing to combat the economic effects of COVID-19. You can get a recording of the webinar here.

Customer High-Five:

🖐️  Tynan’s Nissan returned as a partner after testing another agency and attributed 67 unit sales to Facebook ads! Check it out here.


  • We spread the word about Facebook’s Small Business Grant Program so dealers could apply and get some extra cash to help them through the pandemic.
  • We dropped the Unlock the Demand Playbook, designed to get auto shoppers into your dealership and capitalizing on never before seen OEM incentives and stimulus checks.
  • Dealers United and dealer-partners Power Ford and Rob Sight Ford were featured in DEALER Magazine for successes with the Facebook platform. Read the blog here.


  • We released the COVID-19 Service Playbook to help dealers get their safe and sanitary service messaging out and more appointments in their dealerships.
  • We hired Co-Op pro Murry Holyfield, who is actually related to the great Evander Holyfield.
  • Dev teammate Ben got Facebook Blueprint Certified, further helping our tech to integrate seamlessly with Facebook.
  • In a remote work environment, we made sure we got together for team culture and shared some pretty embarrassing baby pictures.

Customer High-Five:

🖐️  D’ELLA Honda in New York was able to get out some safety messaging on Facebook and attribute 31 unit sales in only 47 days! Read more here.


  • The #1 biggest issue we were hearing from our dealers is that inventory was SCARCE, so we released the Buyback Playbook, designed to help dealers reach owners of desirable model lines and get them to trade-in, trade-up, or outright sell their vehicles. 
  • We hosted another State of Automotive webinar to inform dealers what some of their peers were seeing coming out of the initial wave of COVID chaos. You can catch the recording here.
  • The 2020 Digital Dealer conference was forced to go virtual with “Digital Dealer NOW” and Pete presented a session, “The 2020 Essential Guide For Dealership Facebook Ads.” 
  • The Creative Team got supercharged with the addition of awesome graphic designer, Joshua.
  • Our Direct sales guru Matt proposed (she said yes).
  • Luke, our Technical Support Specialist, got re-certified for Facebook Blueprint. 
  • Our dealer-partner Power Ford was featured in Automotive News for the incredible success they achieved with Facebook advertising. Read the story here!

Customer High-Five:

🖐️  Middletown Honda was able to gather leads AND SELL CARS while their dealership doors were closed to customers with some help from Facebook ads. Check out their story here.


  • We released a new powerful resource for dealers, the Market Intelligence Report, where dealers can uncover a ton of insights into their local market like total Facebook users, # of in-market shoppers, demographics and more! 
  • Rob Sight had a video interview with CBT and talked about some of the success he is seeing with Facebook and their strategy behind it. You can watch here.
  • Eric “Crusher” bought a house!
  • We added Lauren “Wrecking Ball” Blackwell to the marketing team and Phoenix-raised Lorenz Delaney to the channel sales team.
  • Facebook published our dealer-partner Generation Kia for a “Resilient Business” success story, making this the 5th dealer of ours to be featured by Facebook Business for their success with the platform! You can see the story here.
  • Our resident electric guitarist and friendly face Eugene was brought on to help with the Performance Team.

Customer High-Fives:

🖐️  Cavalier Ford boosted their sales 26% while the rest of their market was in a downturn. Get their story here.
🖐️  Generation Kia adapted their messaging around COVID-19 and attributed 42 sales to Facebook ads in 61 days AND got the attention of Facebook Business to get their story featured. Click here to get their story.


  • The Dealers United dashboard went LIVE for all DU customers, helping dealers see their Facebook Ad performance, upload sales matchbacks, and monitor inventory health in real-time!
  • We launched the newest ad tech for automotive dealers, “On-Facebook Destination for Automotive Inventory Ads.” These future-proof ads are reducing friction in the auto buyer’s journey and driving more cost effective leads and conversions. 
  • We released a blog talking about shifts in buyer motivations from before and after the coronavirus pandemic took hold. Read it here.
  • The Creative Team overhauled their entire creative library into a new platform to help them generate OEM monthly specials faster than ever.
  • Snake-wranglin’ Texan, Travis Garner, joined the Channel Team.
  • The man in black, Jack Rogers, bought his first home!


  • We launched the new Ad Previews tool in our dealer dashboard, where dealers can go to see all of the ads in their account without having to go through the monotony of clicking through a ton of preview links.
  • Corey, our most tenured Performance Manager, got Facebook Blueprint Certified.

Customer High-Five:

🖐️  DeNooyer Chevrolet drove 116 at a ridiculous $1.59 per lead! Read their story here.


  • The team got together for the first time since March for a socially-distant breakfast meetup! 
  • We hosted a webinar with the Facebook product team and some of our dealer-partners to go over their new On-Facebook Destination for AIA solution – you can watch the recording here!
  • Samoa Motors CRUSHED their island’s sales record after starting Facebook advertising with DU, and Facebook Business published their story! This marked the 6th Success Story of a Dealers United partner to be featured by the tech giant.
  • Sales teammates Dylan and Shea were both married (not to each other).
  • 4 new team members joined DU! Chicago Cubs superfan, Mike Miller (not the pro basketball player), roller derby bruiser Sarah Bikos, Star Wars buff Rachel Randall, and one mean cocktail craftin’ Cody Link.
  • One of the absolute highlights of our whole year here at DU was when our Performance Manager, Rachel, BEAT CANCER!!! Her strength and positivity during this time inspired our entire team and we are beyond proud of her.


  • We released our OEM-specific Holiday Playbooks, packed with killer strategy and made to help dealers gain more traction on Facebook during the harder-to-advertise-in holiday season.
  • 2 new team members joined DU! The sales team welcomed Sean Pukajlo, who makes a great Buddy the Elf (see below), and Kyle Logue usurped Eugene as the tallest team member (at 6 feet 9 inches!) when he joined the Dev Team!
  • We teamed up with Driving Sales to present an in-depth Master Certification course at Driving Sales Executive Summit to help dealer marketers become Facebook ads specialists.   

Customer High-Five:

🖐️  Tom’s Ford switched to DU from another agency and attributed 91 unit sales to Facebook campaigns in 2 months! Click here to read more!


  • We ran a Q&A session with Aimee Rogers, Marketing Manager for Brad Deery Motors in Iowa, giving us some real insight into the impact that we’ve had on their dealership. You can read it here!
  • We gained 4 more team members! New York Knicks lover Sanjay and photography enthusiast Alix to help the Performance team, Samantha to help our Creative Team, and Tiffany to give our Facebook Team a boost.
  • DU held a virtual Secret Santa and passed out gifts, highlighted by our CEO looking like Captain Ahab and our newest sales member busting out the Buddy The Elf suit.

Customer High-Five:

🖐️  Weld County Garage Buick GMC drove almost 3,000 leads in the first 3 months after upgrading to our Full Suite Solution! Click here to see the story.

That’s A Wrap!

This year has been tough, but we’re thankful to have our team, dealer-partners, channel partners, family and health. 

It’s been our pleasure to navigate these unknown waters together and we look forward to conquering what’s next! 

(Not yet part of the DU community yet? Find your solution today, help us grow by reviewing us or referring a friend, or check out our available careers!)

Blog Author - Drew Detweiler

Written By Drew Detweiler
Drew manages inbound and outbound marketing for Dealers United. When he’s not at work, he’s probably enjoying the outdoors, fishing, or eating.

Shocking Stats: Dealership Facebook Ad Costs Decreasing In 2020

Shocking Stats: Dealership Facebook Ad Costs Decreasing In 2020

Shocking Stats: Dealership Facebook Ad Costs Decreasing In 2020

The past few months during the pandemic have been a season of change for the auto industry.

Dealers have had to change their core business processes, their strategies and budgets, and their advertising plans as a whole.

Over the past 6 months, we’ve seen another big change:

Ad costs on Facebook and Instagram are lower than ever before.

Dealership Facebook Ad Costs Decreasing On Facebook

Facebook and Instagram have continued to rise in popularity and usage as more people flock to the sites to stay in-the-know and keep in touch with their friends and family.

Plus, as a result of COVID, some businesses have had to pull their ad spend, opening up ad real estate and decreasing the competition on these platforms.

Here are the average cost metrics across Dealers United client accounts today, compared to just 6 months ago:

If You’ve Been Debating Advertising Your Dealership On Facebook, The Time Is Now

With the presidential election and holiday season rapidly approaching, we expect that these ad costs are the lowest they will be until 2021.

There has never been a better time to invest in Facebook Ads for auto dealers!

Now is the time to double down on these channels, take control of your digital market, and build your pipeline of in-market shoppers for the lowest cost possible.

To see how many in-market shoppers you can reach on Facebook right now, build your free Market Intelligence Report here!

Build your free Market Intelligence Report now.

Start Building

Blog Author - Drew Detweiler

Written By Drew Detweiler
Drew manages inbound and outbound marketing for Dealers United. When he’s not at work, he’s probably enjoying the outdoors, fishing, or eating.

Dealers United Partner Generation Kia Featured By Facebook Business For Resiliency During Pandemic

Dealers United Partner Generation Kia Featured By Facebook Business For Resiliency During Pandemic

Dealers United Partner Generation Kia Featured By Facebook Business For Resiliency During Pandemic

 🎉 Congratulations to Lydia and the Generation Kia team! You are leaders in your community and we are proud to call ourselves your partners!

Generation Kia was recently featured by Facebook Business for their resiliency during COVID-19 and how they quickly used Facebook Ads to adapt their business and keep their doors open.

View Generation Kia’s published story live on Facebook Business here.

A Unique Feature As A Facebook “Resilient Business”

Being featured by Facebook Business is an honor that few companies achieve, but being featured in a new area called “Resilient Business Stories” is a unique honor.

So far, Generation Kia is one of only a handful of businesses to be featured by Facebook for resilient business, and is one of the few local companies.

In fact, the other featured resilient businesses included national and international brands and athletics organizations such as Penn State Athletics, Planet Fitness, and Threadless.

Did you know? Dealers United has had 4 other dealer-partners featured by Facebook Business. Check their stories out here!

The reason Generation Kia was selected?

They used a unique Facebook Ads strategy to not only drive sales and service revenue, but truly help their community and set themselves apart.

Generation Kia’s Story: Connecting With Community

The dealership faced many of the same challenges as other auto dealers across the nation in the face of the COVID-19 pandemic.

Generation Kia immediately responded to the crisis by unleashing a full playbook of ads displayed on Facebook and Instagram that would keep them front and center in the community until the market opened back up.

These ads included:

  • Remote buying and at-home vehicle service options
  • Available inventory
  • Brand awareness and safety updates
  • Current OEM incentives from Kia, such as 0% APR for up to 72 months


Using this full-funnel strategy from March 1st to April 30th, the dealership was able to drive 252 leads at $21.35 Cost Per Lead, and 42 vehicle sales matched to Facebook Ads via Offline Conversion Events.

Click here to download the full case study and get an inside peek into the ad campaigns Generation Kia ran during COVID-19.

In addition to these digital retailing ads, the dealership also emphatically proved themselves to be a leader in their community by creating an ad campaign on Facebook and offering all healthcare workers oil changes and vehicle sanitizations, completely free of charge.

From April to May, the dealership ran the above Click to Messenger ad campaign, driving 48 Messenger conversations at $9.90 Cost Per Conversation, 13 leads, 109 reactions, 25 comments, and 26 shares.

The campaign had tremendous success, setting themselves up for future business in their community and building loyalists moving forward.

“We may not be selling these people vehicles right now, but providing a favorable experience in the dealership and continuing to message them will keep us top of mind when they’re ready to buy.”

— Lydia Mediaville, Marketing Manager, Generation Kia

How Dealers United Is Helping Auto Dealerships Stay Resilient

During the pandemic, Dealers United has been working closely with its dealer-partners to help them quickly adapt their messaging as we navigate this fluid situation.

We created multiple COVID Ad Playbooks to give dealers multiple strategies to combat the effects of the current crisis, including:

  • “We’re Open” ads for service and sales departments
  • Ads bringing awareness to remote sales and service options
  • OEM incentive ads
  • “Unlock the Demand” campaigns to help auto shoppers understand that now is a great time to buy
  • Buy back / Trade keys ads to replenish low inventory

To learn more about these playbooks and other success stories of dealerships who used Facebook to stay ahead during the pandemic, visit our COVID-19 Resources Page here.

Looking for more COVID-19 Resources to help your dealership?

Click Here

Blog Author - Drew Detweiler

Written By Drew Detweiler
Drew manages inbound and outbound marketing for Dealers United. When he’s not at work, he’s probably enjoying the outdoors, fishing, or eating.

Power Ford + Dealers United Featured In Automotive News For Success With Facebook Advertising

Power Ford + Dealers United Featured In Automotive News For Success With Facebook Advertising

Power Ford + Dealers United Featured In Automotive News For Success With Facebook Advertising

 🎉  Congratulations Matt & Rob @ Power Ford! We are so inspired by your vision and success, and look forward to many more amazing things ahead. 

Dealers United’s dealer-partner, Power Ford, was featured in the June 15th edition of Automotive News’ for their success with Facebook ads. 

For the month of May, Power Ford was able to attribute more than 50% of their total sales to a shopper who either viewed or clicked one of their ads on Facebook or Instagram. 

Click here to read the full article featured in Automotive News, “Facebook ads help grow dealership’s sales”!

New management, new strategy

According to the article, Power Ford changed management in 2017, and the new owners embraced the idea that they had to do things differently in order to get different results. 

They cut hundreds of thousands of dollars in ad spend on traditional mediums like Google Ads and 3rd party leads, and instead began investing more into Facebook’s platform. 

The dealership believed that Facebook was the perfect platform for them to get out in front of the right audiences and reach them with unique, targeted messages.

In October 2017, Power Ford partnered with Dealers United to implement a full-funnel Facebook strategy which included automotive inventory ads, new car ads, and custom dealership branding ads. 


Since transitioning to Facebook advertising with Dealers United, Power Ford’s results “have been impressive.” 

From 2018-2019, Power Ford cut their overall advertising spend by 21% YoY and simultaneously increased their new car sales by 8% YoY. Meanwhile, the new car market in Albuquerque, New Mexico decreased by 3.2%. 

Our favorite stat? The dealership has won the title of the #1 Ford dealership in New Mexico 7 times in the last 24 months, a title previously held by the same dealership for 28 straight years!

More sales with less spend, even in unpredictable 2020

As most dealerships know, 2020 has not been the kindest year so far in terms of car sales. 

But in spite of this, Power Ford has continued to increase sales and spend less on ads.


Power Ford’s success during these challenging past few months cannot be attributed to one factor alone, but from 2019-2020, one thing is clear: Power Ford continued to invest more into Facebook.

In early 2020, the dealership shifted 15% of their traditional spend to Facebook Ads. After the shift, Facebook comprised 46% of their overall media plan. 

Comparing a 5 month window YOY (January through May, 2019-2020), this totals a whopping 131% YOY increase in Facebook Ads investment! 

Matt Sneed, Director of Marketing and Customer Experience, Power Ford
“Facebook Ads have helped us decrease our traditional media spend and become more profitable than ever,” said Matt Sneed, Director of Marketing at Power Ford. “Since investing into Facebook Ads with Dealers United, we’ve continued to perform above Albuquerque’s new vehicle market by double digits. Even throughout these challenging past months, we’ve been able to reduce our ad spend by 30% and outperform the new Ford market in Albuquerque by 10%. Plus, we saved $70,000 on radio and invested more into Facebook instead, and our leads did not go away. The results we’ve seen from Facebook have forever changed our perspective on advertising.”

The dealership also noticed a higher number of sales matched to their Facebook efforts.

The percentage of total unit sales attributed to Facebook Ads (through Facebook’s Offline Conversion Events) leaped from 22% in 2019 to 41% in 2020. Plus, Power Ford has been able to use their Ford Co-Op dollars and achieve a negative cost per new car sold. 

In total, Power Ford is seeing a 28% YoY increase in dealer profits so far this year, all while saving 30% in total advertising costs.

To read the full Power Ford story featured in Automotive News, click here!

To learn more about Dealers United’s Facebook Advertising solutions, check out our Solutions Page here! 

Watch our On-Demand Demos to learn about our Facebook Ad strategies.

Watch Now

Blog Author - Drew Detweiler

Written By Drew Detweiler
Drew manages inbound and outbound marketing for Dealers United. When he’s not at work, he’s probably enjoying the outdoors, fishing, or eating.

Get “The 2020 Essential Guide For Dealership Facebook Ads” Free on Digital Dealer Now

Get “The 2020 Essential Guide For Dealership Facebook Ads” Free on Digital Dealer Now

Get “The 2020 Essential Guide For Dealership Facebook Ads” Free on Digital Dealer Now

Due to the recent pandemic, tradeshows all across the country have been cancelled. Thankfully, our partners at Digital Dealer have created a new, virtual alternative, called Digital Dealer Now.

The platform provides dealers on-demand education at their own online convenience, including Dealers United’s session, “The 2020 Essential Guide For Dealership Facebook Ads,” which is available on the platform free for a limited time.

What is Digital Dealer Now?

This new digital service showcases 100+ of your favorite keynote speakers on up-to-date and pressing automotive subjects, which are rolled out monthly.

You can gain access to exclusive content, news, and e-learning courses aimed at delivering you the latest trends from industry experts.

Educational sessions on Digital Dealer Now cover various topics in 3 categories: Dealer Ops & Leadership, Sales & Variable Ops, and Marketing & Advertising.

You’ll find actionable sessions on consumer behavior, emerging technologies, best practices and proven approaches to support all facets of dealership operations.

Subscription options include 6-month or 12-month access, and both plans include 3-day free trials.

Test Drive DDNOW With Free Access To Our Session

To help dealers test drive the platform, Digital Dealer is giving complimentary access to our session, “The 2020 Essential Guide For Dealership Facebook Ads” presented by our CEO, Pete Petersen.


To watch Pete’s session free of charge, simply use our exclusive access code, “DUFREE”.

  • Go here and click “Get Access Now”
  • Select the option to “Purchase The 2020 Essential Guide For Dealership Facebook Ads”
  • Register for a free account
  • On the payment page, enter “DUFREE” in the promo code to bring your total to $0
  • Click “Complete”
  • Enjoy!

This virtual education session expands on Facebook’s Automotive Playbook For Dealers, walking you through essential steps you need to take to run successful dealership Facebook Ads.

You’ll learn how to best set up and optimize your campaigns, plus how to scale up over 12 months and take your audiences from cold prospects to customers for life!

More On-Demand Resources For Your Dealership

Looking for more automotive education? Check out our resources page, which features a few of our favorite webinars and resources like:

…and much more!

Looking for more COVID-19 Resources to help your dealership?

Click Here

Blog Author - Drew Detweiler

Written By Drew Detweiler
Drew manages inbound and outbound marketing for Dealers United. When he’s not at work, he’s probably enjoying the outdoors, fishing, or eating.

5 Ad Campaigns Dealers Are Running To Defeat Traffic Decline During COVID-19

5 Ad Campaigns Dealers Are Running To Defeat Traffic Decline During COVID-19

5 Ad Campaigns Dealers Are Running To Defeat Traffic Decline During COVID-19

Unless you’re a toilet paper salesperson, the past couple months have probably presented some serious challenges for your business.

Auto dealerships are experiencing extreme decreases in foot traffic, and in many cases. sales departments are being forced to close as stay-at-home orders continue throughout the US.

Online traffic is taking a hit too, with Dealer Inspire reporting industry web traffic decreasing by almost 10% and web leads decreasing by over 17% from February 2020 to March 2020.

But while industry web averages are still low, many of our dealer-partners are experiencing increasing in audiences sizes and decreases in cost per action.

Dealers United Facebook Customers Experiencing Lower Costs, Higher Performance

While there has been a decline in search, direct, and 3rd party site traffic, Facebook is experiencing tremendous growth in traffic, and is amassing new records in usage almost every single day.

Of our dealer-partners that are running one of our COVID-19 Playbooks, CPM (cost-per-thousand reached) has decreased over 40% month-over-month.

Additionally, all of our dealers are experiencing an almost $2 decrease in CPM month-over-month. What’s more, we’re seeing decreasing in cost per click, landing page view, AND leads.

So with almost all search volumes down, why is Facebook succeeding right now?


Facebook and Instagram are proactive platforms. You’re not waiting on shoppers to search for a dealership in your area, or to go on and click on your inventory.

Using data driven audiences on Facebook and Instagram, advertisers can reach out to potential shoppers who are likely to be in-market.

Ad campaigns dealerships are running to increase traffic during COVID-19

1. D’ELLA Honda, Safe Service

D’ELLA Honda is in Queensbury, New York. With New York’s local ordinances, the dealership needed to prioritize messaging that their service lane was still open and they were taking all necessary precautions to keep customers safe.

Using Dealers United’s Coronavirus Service Playbook, they ran a campaign of 20+ ads, reaching over 20,000 local service shoppers and driving 570 landing page views at $0.91 each. 

To get our Coronavirus Service Playbook, consisting of over 10 ready-to-drop ads and strategies, click here.)

2. Cavalier Ford of Greenbrier, No Payments For 6 Months

Cavalier Ford of Greenbrier in Chesapeake, Virginia was looking for a playbook to show local shoppers that they can take advantage of never-before-seen Ford offers and defer their monthly payments.

Using the Coronavirus Sales Playbook and specific model line specials, Cavalier Ford reached over 98k shoppers in 31 days, driving more than 1,110 landing page views at only $0.81 each! 

To get our Coronavirus Sales Playbook, with 10+ ad plays to help combat COVID-19 sales decline, click here.

3. Middletown Honda, Service Sanitation

Middletown Honda, located in Middletown, New York, also needed to show potential customers that their service department was open and performing sanitizing procedures to keep customers and employees protected.

Using a brand awareness reach campaign, Middletown Honda reached over 22k people in 31 days, helping to provide the needed boost of service customers the dealership needed.

4. Greeley Subaru, Contactless Shopping Experience

Greeley Subaru in Greeley, Colorado is still able to provide customers with a new vehicle from the safety of their homes.

Using messaging around “Contactless” online shopping, the dealership was able to reach 5,549 shoppers, drive 108 landing page views, and 27 leads with just a $8/day retargeting budget over the last 2 months.

5. Garden City Mazda, We Are Here For You
Garden City Mazda is located in the epicenter of the COVID-19 pandemic in New Rochelle, New York.
They needed to let customers know the state of their business, as well as what they were doing to protect them if they needed a vehicle serviced.


Vice President of Leader In Cars, Michael Renaud, created a simple video in selfie format on his phone explaining the situation to customers, what they were doing to prevent the spread of the pandemic, and a message that “We are here for you.”

Things are trending upward

While website and search traffic for auto dealers is still low, proactive platforms such as Facebook and Instagram are thriving and receiving cheaper results than ever.

It’s important to stay in front of your market with a caring, community-first approach, positioning your dealership for the very near future when the economy begins to reopen.

Considering many factors, such as many state and local governments reducing restrictions on businesses, OEMs offering never seen before incentives, tax season being extended, and Americans receiving hundreds of billions of dollars in stimulus payments, auto shopper demand IS coming.

Click here get our “Unlock Shopper Demand” playbook and see how your dealership can be ready when the dust settles.

Looking for more COVID-19 Resources to help your dealership?

Click Here

Blog Author - Drew Detweiler

Written By Drew Detweiler
Drew manages inbound and outbound marketing for Dealers United. When he’s not at work, he’s probably enjoying the outdoors, fishing, or eating.

Register for the webinar, “The 3 Biggest Facebook Mistakes Even Advanced Dealer Marketers Are Making”!