It’s the second week of December. Holiday banners already adorn your dealership’s website, direct mail campaigns are waiting to drop, and your red and white inventory is sparkling on your main showroom floor. Yeah, yours and every other dealership’s. What are you doing differently this year? What will make you take the search engines by storm, create lasting connections with your customers, and ultimately help you move more metal? Here are 4 ways you can give better gifts to your customers this season.
Consumers aren’t hopping from dealership to dealership in search of the perfect vehicle anymore. By the time they get on your lot, shoppers today have already done their research. So when is the right time to reach them? Where? With what? Think With Google published their “Micro-Moments” research in 2015, and this new way of thinking couldn’t be more useful for your dealership today.
Have you checked your site’s organic and local rankings lately? If you haven’t heard, Google rolled out 2 major updates in September striving to filter out spam-ridden websites, and they can have big impacts on your dealership’s position in Google. Here’s what you need to know:
Did you know that Google launched Expanded Text Ads in July 2016? As of October 26, 2016, your PPC vendor will no longer be able to upload standard text ads. It’s important that your vendor has already made the switch and has tested what works with these new enriched ads.
Today, “if” your dealership should be doing PPC is hardly a discussion. But when examining your current PPC solution, there are a few things worth taking a closer look at, like what’s actually included in your PPC package, versus what should be?
Google has officially removed the sidebar ads from their results pages and has increased the number of top ad spots from 3 to 4. This change affects both Paid Search and Organic Search and can prevent you from ranking well unless your SEO and PPC providers are up to date. Here are the 4 things you need to know: