If you liked our 20 Summer Subject Lines, you’ll love our Winter Edition.
54% of all marketers have increased their budget for 2015, and 60% of those budget increases have been towards email marketing.
Summer is about taking it easy, but creating an excellent subject line is no easy feat. There are a ton of best practices to consider, and it can be rather time-consuming (and stressful!) if your creative juices run short.
Moz found that 64% of people admit that a great subject line is the driving force behind opening an email, and 80% of readers never make it past the subject line.
Memorial Day Weekend is just around the corner, and May vehicle sales are projected to be higher than ever. According to NADA’s Annual Data Report, May took the lead in the race for monthly new-vehicle sales last year.
Whether you’re sending an email to your database or seeking new customers around your zip code, it’s important to understand the factors that will influence whether or not your dealership’s email campaign actually works.