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How much does your dealership spend to advertise its vehicle inventory on 3rd party listing sites? If you’re like most dealers, it is no small sum. But if you could control it, would you rather the majority of your ad budget be driving more 1st party traffic to your listings on your own website—or someone else’s?
Dealership incentives have been used to generate leads since the automotive Dark Ages. Today, however, incentives are fraught with objections: “Who’s to say someone won’t just sign up for the offer and come to my dealership for the reward, not to buy a car?”
Recent studies have found that consumers form a deeper emotional connection with items that they are able to physically touch. Retail stores know this well, and are quick to put their products directly in consumers hands to increase sales.
Automotive retailing is going digital, and as dealers gain access to better data and marketing technologies, car shoppers are getting hungrier for unrestricted, immediate information online.
If you’re considering implementing a fully managed live chat (which according to this article, you should be), there are some important decisions you need to make before you select your provider.
If you’re paying attention to recent studies and B2C trends, you know live chat is gaining traction in the automotive space. Last month, we found that 1 in every 3 chat users purchase a vehicle after engaging in live chat on a dealer’s website. But are dealers handling their own chat, or are they outsourcing it? More importantly, which option actually works? Let’s examine the possibilities, and explore why your dealership may not want to manage its live chat.