The Shift Dealers Are Talking About

The Shift Dealers Are Talking About

The Shift Dealers Are Talking About

How much does your dealership spend to advertise its vehicle inventory on 3rd party listing sites? If you’re like most dealers, it is no small sum. But if you could control it, would you rather the majority of your ad budget be driving more 1st party traffic to your listings on your own website—or someone else’s?

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4 Ways To Ensure Dealership Incentives Reel In Revenue—Not Tire Kickers

4 Ways To Ensure Dealership Incentives Reel In Revenue—Not Tire Kickers

4 Ways To Ensure Dealership Incentives Reel In Revenue—Not Tire Kickers

Dealership incentives have been used to generate leads since the automotive Dark Ages. Today, however, incentives are fraught with objections: “Who’s to say someone won’t just sign up for the offer and come to my dealership for the reward, not to buy a car?”

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Should Your Dealership Manage Its Live Chat?

Should Your Dealership Manage Its Live Chat?

Should Your Dealership Manage Its Live Chat?

If you’re paying attention to recent studies and B2C trends, you know live chat is gaining traction in the automotive space. Last month, we found that 1 in every 3 chat users purchase a vehicle after engaging in live chat on a dealer’s website. But are dealers handling their own chat, or are they outsourcing it? More importantly, which option actually works? Let’s examine the possibilities, and explore why your dealership may not want to manage its live chat.

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