Strategy Spotlight: Della Chevrolet Runs Meta Ads To Reach & Convert Highly Qualified Leads

Strategy Spotlight: Della Chevrolet Runs Meta Ads To Reach & Convert Highly Qualified Leads

Dealership Meta Ads Case Study

Strategy Spotlight: DELLA Chevrolet Leverages Meta Ads To Reach & Convert Highly Qualified Leads

Q2 2023 (3 Month) Results

Unit Sales Matched

Cost Per Unit Sold

%

of Sales Matched To Ads

Social Ad Strategy In Action:
???? Showcasing Silverados Campaign

The Challenge

DELLA Chevrolet of Plattsburgh had a surplus of 2.7L Model Silverados that they needed to move off their lot. The dealership needed a successful solution to sell more Silverados so that they could fill it with other in-demand vehicles. 

The Solution

Dealers United helped the DELLA Chevrolet team build a new Inventory Ad campaign to help drive more Silverado traffic. The dynamic ad showed a walk-around video of the truck, with scrolling, live, on-the-ground Silverado inventory underneath, where users could click directly to the Silverado VDP they were interested in. Since its launch, the campaign has been successful helping DELLA sell additional Silverados every single month!

 

Audience Strategy:

  • In-market Chevrolet car shoppers
  • Within 25 mile radius

Ad Placements & Formats:

  • Facebook and Instagram
  • Desktop, Mobile, and Stories placement
 

Dealer Testimonial

Anthony Della BellaCOO, DELLA Auto Group

“We love working with Dealers United because of their team and strategy. Our Performance Manager comes to the table with what’s working for dealers like us, and always is asking about our specific goals. The whole team delivers great looking ads that show off our monthly focus. This is a partnership that drives results!

A Full-Funnel Ad Strategy
(Q2 2023 Results)

Awareness

“Why Buy” at DELLA Chevrolet Honda of Plattsburgh?

In the “Why Buy Here” stage, DELLA is able to show off the dealership’s credibility and commitment to their community. In this phase of their social ad strategy, DELLA Chevrolet of Plattsburgh made a point to deliver ads that speak to shoppers on a human to human level, with unique ads that differentiate their dealership, like:

  • “You’re not just our customers, you’re our neighbors.”
  • “Proudly serving the community for over 40 years!”
  • “Our happy customers…”
Snapchat Automotive Inventory Ads Audience Insights

66,200

In-Market Shoppers Reached

1,050,266

Impressions

$5.72

CPM (Cost Per Thousand Impressions)

Consideration

Provide prospects with reasons to purchase at DELLA 

DELLA placed their inventory and specials in front of in-market car shoppers in the “Consideration” stage. With optimized social ads around available vehicles on their lot and the unique model-line features paired with existing specials, DELLA provided buyers with incentives to purchase from their dealership… For example, in one ad, DELLA Chevrolet of Plattsburgh promoted a $500 off all used + new inventory special!

Snapchat Automotive Inventory Ads Audience Insights

13,988

Clicks

$0.43

Cost Per Click (CPC)

7,096

Landing Page Views

Conversion

Selling more in-stock cars with dynamic inventory ads

During the “Conversion” phase, DELLA Chevrolet of Plattsburgh focused on reconnecting with prospective customers who had visited their Vehicle Detail Pages (VDPs) within the past 1-7 days. They implemented dynamic Automotive Inventory Ads (AIA) to display exact vehicles viewed, along with other relevant models. DELLA’s ads were enhanced with Calls-to-Action including “Shop Now,” “Click to Call,” and “Message Us,” giving shoppers an easy way to take action and convert.

Snapchat Automotive Inventory Ads Audience Insights

219

Leads

$27.41

Cost Per Lead (CPL)

34.25%

Lead-to-Sale Conversion Rate

 

Q2 2023 (3 Month) Results

Unit Sales Matched

Cost Per Unit Sold

%

of Sales Matched To Ads

We Help Dealers USE SOCIAL ADS TO Sell More Cars.

As Seen In:

Dealership Facebook Ads Case Study – DELLA Chevrolet of Plattsburgh

Dealership Facebook Ads Case Study – DELLA Chevrolet of Plattsburgh

Dealer Case Study

How DELLA Chevrolet Uses Meta Ads To Reach & Convert

Highly Qualified Leads

What Our Customers Say:

Tristen Oakley | Zeigler Auto Group
“Dealers United is amazing! I love our reps Cody, Meg, & Shea! They always respond quickly, have an amazing positive attitude, help us with whatever we throw at them, and are always there when we need them! The creative they offer & come up with is awesome! We use them for Facebook, Pinterest, TikTok, Instagram, and Snapchat social advertising! We have seen an amazing return on investment & high amount of vehicles purchased from using them as our social media ad agency! I would 10000% recommend!!”

Google

Bobby Sight | Rob Sight Ford
“Have been a Dealers United since fall 2019. We’ve seen incredible improvements in web traffic and ultimately car sales. The whole DU team is amazing starting with our account rep Andrew Rogers and all the way up to the CEO Pete Peterson. This group knows what they’re doing! Social media retargeting is the way to go and these are the guys to do it!”

Google

Jay Healey | Healey Brothers Auto Group
“We are able to get things done on time and make sure our customers are receiving the right messages. Dealers United has been a game changer for us!”

Google

Todd C Comstock | Adams Chevrolet Inc.
“We started using Dealers United in October of 2021. They handle a large portion of our paid digital marketing for us at our dealership. I have always understood the value of having a team working for us and seamlessly handling this rather complex process. Alix & Bryan have been instrumental in managing (and improving) our digital presence all the while being attentive to our specific needs on the dealership level. I highly recommend Dealers United. They have far exceeded our expectations.”

Google

Jenna Popp | Serra Ford Rochester Hills
“In the Automotive space, there are SO many vendors saying they can get you results. Dealers United actually can, and they become a close member of your team just as if they were at the store working with you in house! We have worked with them for both our Ford and Buick GMC stores now. I’m grateful for Alix Knox, Justin, Pete, Molly, Brooke and the whole team!”

Google

Gary Martin | Gator Chrysler Dodge Jeep Ram
“I cannot say enough good things about Aleena and Mitch. They are always on top of things, proactive and very detailed. They take care of this account like it was their own money being spent. Also, they are both a joy to deal with.”

Google

Aimee Rogers | Brad Deery Motors
They are a great company to partner with. They really care about your company and keep coming up with great ideas to help you succeed. Aleena and Mitch are fantastic and so on top of things! Super fast responses and great communication! Definitely go above and beyond for their customers. ❤️

Google

Brands we work with:

Ready to Dominate Your Market With Social Ads?

As Seen In:

Dealership Facebook Ads Case Study –  Steele Chevrolet Buick GMC

Dealership Facebook Ads Case Study – Steele Chevrolet Buick GMC

Dealer Case Study: Steele Chevrolet Buick GMC

Steele Chevrolet Buick GMC Drives a $77.78 Cost Per Unit Sold with Facebook & Instagram Ad Strategy

?

What Our Customers Say:

Tristen Oakley | Zeigler Auto Group
“Dealers United is amazing! I love our reps Cody, Meg, & Shea! They always respond quickly, have an amazing positive attitude, help us with whatever we throw at them, and are always there when we need them! The creative they offer & come up with is awesome! We use them for Facebook, Pinterest, TikTok, Instagram, and Snapchat social advertising! We have seen an amazing return on investment & high amount of vehicles purchased from using them as our social media ad agency! I would 10000% recommend!!”

Google

Bobby Sight | Rob Sight Ford
“Have been a Dealers United since fall 2019. We’ve seen incredible improvements in web traffic and ultimately car sales. The whole DU team is amazing starting with our account rep Andrew Rogers and all the way up to the CEO Pete Peterson. This group knows what they’re doing! Social media retargeting is the way to go and these are the guys to do it!”

Google

Jay Healey | Healey Brothers Auto Group
“We are able to get things done on time and make sure our customers are receiving the right messages. Dealers United has been a game changer for us!”

Google

Todd C Comstock | Adams Chevrolet Inc.
“We started using Dealers United in October of 2021. They handle a large portion of our paid digital marketing for us at our dealership. I have always understood the value of having a team working for us and seamlessly handling this rather complex process. Alix & Bryan have been instrumental in managing (and improving) our digital presence all the while being attentive to our specific needs on the dealership level. I highly recommend Dealers United. They have far exceeded our expectations.”

Google

Jenna Popp | Serra Ford Rochester Hills
“In the Automotive space, there are SO many vendors saying they can get you results. Dealers United actually can, and they become a close member of your team just as if they were at the store working with you in house! We have worked with them for both our Ford and Buick GMC stores now. I’m grateful for Alix Knox, Justin, Pete, Molly, Brooke and the whole team!”

Google

Gary Martin | Gator Chrysler Dodge Jeep Ram
“I cannot say enough good things about Aleena and Mitch. They are always on top of things, proactive and very detailed. They take care of this account like it was their own money being spent. Also, they are both a joy to deal with.”

Google

Aimee Rogers | Brad Deery Motors
They are a great company to partner with. They really care about your company and keep coming up with great ideas to help you succeed. Aleena and Mitch are fantastic and so on top of things! Super fast responses and great communication! Definitely go above and beyond for their customers. ❤️

Google

Brands we work with:

Ready to Dominate Your Market With Social Ads?

As Seen In:

Dealership Facebook Ads Case Study –  DeNooyer Chevrolet

Dealership Facebook Ads Case Study – DeNooyer Chevrolet

941-366-6760

TRENDING SUCCESS STORY

DeNooyer Chevrolet: Facebook Ads Success

How they used brand awareness to attract new customers and drive new sales

See how DeNooyer Chevy implemented a strategy change instantly by adapting messaging on Facebook and Instagram

How they reached 115,296 shoppers and drove 26,418 of them to their website

 Get an inside look into their ad campaign that drove 116 leads at only $1.59 Cost Per Lead

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How they used brand awareness to attract new customers and drive new sales

See how DeNooyer Chevy implemented a strategy change instantly by adapting messaging on Facebook and Instagram

How they reached 115,296 shoppers and drove 26,418 of them to their website

 Get an inside look into their ad campaign that drove 116 leads at only $1.59 Cost Per Lead

We’ve had to migrate to a strong digital retail presence in the blink of an eye. We had to quickly develop new processes to continue to assist our customers, and having Facebook Ads in place with our messaging, we were able to get out there for ALL TO SEE! Facebook has been extremely helpful to getting our dealership through this time.”

Rebecca Hanley

Sales Manager, DeNooyer Chevrolet

See How They Used Brand Awareness To Attract New Customers And Drive New Sales

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