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Our latest blog posts:
Dealers, We’re Using Facebook’s Brand New Ad Format To Drive VIN Leads Into Your CRM. Here’s How:
Dealers, are you unsure your 3rd party leads are working, but you’re suffering from FOMOS, (Fear Of Missing Out On Sales)? You’re not alone. Thankfully, Facebook’s newest ad format is the secret to generating more 1st party leads and sales for your dealership—and it’s so new, your competition doesn’t have their hands on it (yet!).
The Auto Industry’s Most Controversial Match-Up
What’s the biggest difference between 3rd party sites (like Autotrader) and other advertising platforms for auto dealers (like Facebook)? The data. In this article, I’m going to dive inside one of the automotive industry’s biggest discussions: 3rd party leads versus pretty much anything else.
![[JUST RELEASED] Oracle Data Cloud Names Dealers United 1 of 9 First Auto Elite Data Marketers](https://www.dealersunited.com/wp-content/uploads/oracle-data-cloud-names-dealers-united-auto-elite-data-marketer-628x318.png)
[JUST RELEASED] Oracle Data Cloud Names Dealers United 1 of 9 First Auto Elite Data Marketers
As an Auto Elite Data Marketer, Dealers United can now help your dealership access hidden In-Market data, powerful shopper insights, and more. Read on!
How Your Automotive Dealership Can Beat The 2018 Facebook News Feed Change
Mark Zuckerberg just made an announcement about the Facebook News Feed, and your dealership’s Facebook strategy WILL BE affected. Dive into this article to answer the questions that every business should be asking right now, like “Will my posts still show?” “Is my Business Page dead?” “What about my Facebook ads?” And—most importantly—”How the heck can I beat this?”
A Dealership’s Massive Guide To What Sold Cars In 2017
Before 2018 takes off in full-swing, I’m sure your team is asking some important questions, like: “What actually WORKED last year?” We get it. Here’s your dealership’s massive guide to best practices, solutions, and strategies that sold cars in 2017:
The 2017 Dealers United Wrap-Up
2017 brought with it a bunch of talented new team members, strong digital partnerships, a collection of game-changing product developments, and BIG company milestones for Dealers United. Check out this 2017 Wrap Up to see everything we did this year:
![[PART III] Automotive’s Secret Weapon: 5 Fixed Ops Campaign Ideas That Will Make You Rethink Facebook](https://www.dealersunited.com/wp-content/uploads/automotive-secret-weapon-5-fixed-ops-campaign-ideas-rethink-social-media.png)
[PART III] Automotive’s Secret Weapon: 5 Fixed Ops Campaign Ideas That Will Make You Rethink Facebook
In the last part of this series, we’re going to take an in-depth look at 5 dealership fixed ops campaigns—from their targeting to their ad creative—to show you how your dealership can use Facebook to increase fixed ops revenue.
![[PART II] Automotive’s Secret Weapon: The Best and Most Powerful Facebook Ad Campaigns For Auto Dealers](https://www.dealersunited.com/wp-content/uploads/automotive-secret-weapon-best-most-powerful-facebook-ad-campaigns-auto-dealers.png)
[PART II] Automotive’s Secret Weapon: The Best and Most Powerful Facebook Ad Campaigns For Auto Dealers
In Part I of Automotive’s Secret Weapon, we went into “why” thousands of local businesses are beginning to advertise on Facebook. But do you know what it takes to harness the FULL potential of Facebook Advertising in automotive? If you’re ready to uncover the 5 best Facebook ad campaigns for dealerships in 2018, dive into the second part of this series NOW.
![[PART I] Automotive’s Secret Weapon: What Your Dealership NEEDS To Know About Facebook Ads](https://www.dealersunited.com/wp-content/uploads/automotive-secret-weapon-what-your-dealership-needs-to-know-facebook-ads.png)
[PART I] Automotive’s Secret Weapon: What Your Dealership NEEDS To Know About Facebook Ads
In the first of this 3-part series, I’m going to tell you reason behind why so many automotive dealers, OEMs, and agencies are investing so heavily in Facebook. (HINT: It has to do with who you’re able to reach…) If your dealership is wondering about Facebook Ads, like why you need them instead of regular posts, how much they cost, and if they actually work, you have to read this:
The Shift Dealers Are Talking About
How much does your dealership spend to advertise its vehicle inventory on 3rd party listing sites? If you’re like most dealers, it is no small sum. But if you could control it, would you rather the majority of your ad budget be driving more 1st party traffic to your listings on your own website—or someone else’s?
The Problem With Some VDP Traffic (And How To Fix It)
Recent studies have shown there’s a relationship between VDP views and vehicle sales. But beware: simply driving more VDP traffic isn’t always the answer. Unless it’s from In-Market Auto Shoppers, that is.
How Your Dealership Can Get 662% More Craigslist Sales Leads (Almost) Overnight
HINT: Stop showing price! When it comes to listing vehicle prices on your website, you’ve likely had to decide how to list price, or if you should list it at all. But what about showing price on sites like Craigslist? We’ve been urging dealers to stop showing price on their Craigslist ads, and we’ve seen their results skyrocket (nearly) overnight.
Auto Dealers, Say Hello To Better Vehicle Ads: Dealers United Builds New Inventory Sync For Facebook Ad Program
Dealers are investing more money into digital channels (like Facebook) to be where shoppers are, but with one BIG problem: your inventory feed hasn’t been able to sync with Facebook like other 3rd parties, and manually creating vehicle ads is a huge hassle. That’s what our new Facebook Inventory Ads for auto dealers are here to fix. Here’s everything you need to know:
9 Shockingly Successful Facebook Campaigns You Can Create From Your Dealership’s Audience Insights (Part 2 of 2)
In Part 1, I introduced a free tool on Facebook that delivers insights about your dealership’s target market. In this article, I’ll break down each section of your Audience Insights and show you 9 of the best Facebook campaigns you can deliver to those users RIGHT NOW.
What’s Really Happening On Your Dealership’s 3rd Party Listings (And How To Stop It)
Whether you think dealers need 3rd party sites or not, I’ll wager you value ANY lead you’re paying good money for. But what if those leads were being “stolen” right from under your nose? Here’s what you ought to know about the 3rd party sites your dealership is using (and how to put a stop to it).
Use This “Data Jackpot” To Find WHO Your Dealership Is Actually Selling Cars To (Part 1 of 2)
What if I told you that I knew the secret to learning EVERYTHING you wanted to know about your dealership’s target customers, like if they are women or men, what job title they have, and their purchase behaviors – before you even spend ONE ad dollar? Well, I’ve got good news for you. You can.
Dealers: This Is Why You Should STOP Pressing Facebook’s Boost Post Button
If you’re using the Boost button to promote your dealership’s posts on Facebook, I have one word of advice: STOP! Although the Boost Post feature makes “advertising” on Facebook easier, you’re actually missing out on some BIG features. Read on to learn what really happens when you Boost a post…
![Unlock Facebook’s Ultimate Conquest Strategy: Meet Lookalike Audiences For Auto Dealers [plus get 6 campaigns to heat up cold traffic FAST]](https://www.dealersunited.com/wp-content/uploads/unlock-facebooks-ultimate-conquest-strategy-meet-lookalike-audiencse-for-auto-dealers-1.png)
Unlock Facebook’s Ultimate Conquest Strategy: Meet Lookalike Audiences For Auto Dealers [plus get 6 campaigns to heat up cold traffic FAST]
Dealers, do you feel like your ads aren’t converting cold traffic anymore? We can help. Meet Facebook’s Lookalike Audiences, your ultimate online conquest strategy that will help you “reuse” high-performing campaigns to heat up new audiences and convert more leads.