Should Your Dealership Manage Its Live Chat?

Should Your Dealership Manage Its Live Chat?

If you’re paying attention to recent studies and B2C trends, you know live chat is gaining traction in the automotive space. Last month, we found that 1 in every 3 chat users purchase a vehicle after engaging in live chat on a dealer’s website. But are dealers handling their own chat, or are they outsourcing it? More importantly, which option actually works? Let’s examine the possibilities, and explore why your dealership may not want to manage its live chat.

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