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Our Favorite Ads of 2023!
The Inventory Market Disrupter
Back-To-School Inventory Superlatives
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The Social Ads Hall of Fame
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Hunt Auto wanted to be the most innovative dealer in the automotive industry. They dealership is committed to being on the cutting edge of digital marketing, and keeping their dealership ahead of the curve—and ahead of the competition. However, to do so required a strong knowledge of not only what new opportunities exist across all of the social platforms, but also how to maximize them.
The Solution
By partnering with Dealers United, Hunt Auto was able to be first in line to beta test and leverage the latest automotive omnisocial ad features. For example, when TikTok launched their new ad format, TikTok Video Shopping Ads, the Hunt team immediately worked with Dealers United to maximize them. To make the most of this exciting feature, Hunt Auto recorded videos tailored specifically to SUV moms and truck buyers, then added their live, scrolling SUV or truck inventory over the video. Combined with advanced targeting that perfectly aligned with their ads with their intended audience, this is still one of Hunt Auto’s favorite ad strategies to-date!
Audience Strategy:
In-market Ford & Chrysler shoppers
Within 25 mile radius
Ad Placements & Formats:
TikTok, Meta (Facebook & Instagram), Snapchat, and Pinterest
“Dealers United provides some of the best quality Social Media Marketing in the business. We have been with them for over a year and we’ve consistently seen our paid engagement rates increase due to the content they’ve created. Their biggest strength is the creativity they use to make our ideas into full fledged campaigns.”
A Full-Funnel Omnisocial Ad Strategy (Q1 & Q2 2023 Results)
Awareness
“Why Buy” from Hunt Auto?
As a third-generation family-owned business, brand awareness is crucial to Hunt Auto. Using video content shot by their own team to give a “behind-the-scenes” feel, the dealership stayed top-of-mind with their local community across all social channels. Through this strategy, Hunt promoted the “hometown feel” that sets them apart, alongside a list of reasons to buy from them, including:
“Family owned and operated!”
“Always on sale…”
“Excellent service”
548,973
In-Market Shoppers Reached
4,216,216
Impressions
$4.85 CPM
CPM (Cost Per Thousand Impressions)
Consideration
Delivering Hunt Auto’s catalog to the right car shopper
During the “Consideration” stage, Hunt Auto leveraged dynamic vehicle ads across Snapchat, TikTok, and Facebook to highlight their available cars and showcase their vehicle catalog to interested shoppers. With dynamic ads tailored to each shopper’s preference and browsing history, Hunt Auto delivered a personalized experience, enabling their dealership to lead their audience further into the funnel and toward becoming their customer.
121,782
Clicks
$0.32
Cost Per Click (CPC)
Conversion
Finalizing the sale at Hunt Auto
In the “Conversion” stage, Hunt Auto retargeted shoppers who had previously expressed interest in their inventory. The dealership used custom ads across Meta (Facebook & Instagram) and Pinterest showcasing financing options, encourage test drives, and even drive Messenger conversations. In one of their Conversion campaigns, they made it easy for shoppers to apply for financing online and reach a final purchase decision!
Social Ad Strategy In Action: ???? Showcasing Silverados Campaign
The Challenge
DELLA Chevrolet of Plattsburgh had a surplus of 2.7L Model Silverados that they needed to move off their lot. The dealership needed a successful solution to sell more Silverados so that they could fill it with other in-demand vehicles.
The Solution
Dealers United helped the DELLA Chevrolet team build a new Inventory Ad campaign to help drive more Silverado traffic. The dynamic ad showed a walk-around video of the truck, with scrolling, live, on-the-ground Silverado inventory underneath, where users could click directly to the Silverado VDP they were interested in. Since its launch, the campaign has been successful helping DELLA sell additional Silverados every single month!
Audience Strategy:
In-market Chevrolet car shoppers
Within 25 mile radius
Ad Placements & Formats:
Facebook and Instagram
Desktop, Mobile, and Stories placement
Dealer Testimonial
Anthony Della Bella | COO, DELLA Auto Group
“We love working with Dealers United because of their team and strategy. Our Performance Manager comes to the table with what’s working for dealers like us, and always is asking about our specific goals. The whole team delivers great looking ads that show off our monthly focus. This is a partnership that drives results!”
“Why Buy” at DELLA Chevrolet Honda of Plattsburgh?
In the “Why Buy Here” stage, DELLA is able to show off the dealership’s credibility and commitment to their community. In this phase of their social ad strategy, DELLA Chevrolet of Plattsburgh made a point to deliver ads that speak to shoppers on a human to human level, with unique ads that differentiate their dealership, like:
“You’re not just our customers, you’re our neighbors.”
“Proudly serving the community for over 40 years!”
“Our happy customers…”
66,200
In-Market Shoppers Reached
1,050,266
Impressions
$5.72
CPM (Cost Per Thousand Impressions)
Consideration
Provide prospects with reasons to purchase at DELLA
DELLA placed their inventory and specials in front of in-market car shoppers in the “Consideration” stage. With optimized social ads around available vehicles on their lot and the unique model-line features paired with existing specials, DELLA provided buyers with incentives to purchase from their dealership… For example, in one ad, DELLA Chevrolet of Plattsburgh promoted a $500 off all used + new inventory special!
13,988
Clicks
$0.43
Cost Per Click (CPC)
7,096
Landing Page Views
Conversion
Selling more in-stock cars with dynamic inventory ads
During the “Conversion” phase, DELLA Chevrolet of Plattsburgh focused on reconnecting with prospective customers who had visited their Vehicle Detail Pages (VDPs) within the past 1-7 days. They implemented dynamic Automotive Inventory Ads (AIA) to display exact vehicles viewed, along with other relevant models. DELLA’s ads were enhanced with Calls-to-Action including “Shop Now,” “Click to Call,” and “Message Us,” giving shoppers an easy way to take action and convert.
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